OPERATIONS

Report: Twitter hires former Ticketmaster exec to head e-commerce effort

BY Dan Berthiaume

San Francisco – Twitter has reportedly hired former Ticketmaster president Nathan Hubbard to take the new role of head of commerce. According to Bloomberg, the 38-year-old Hubbard will oversee an effort to enable direct shopping through postings within tweets.

Hubbard is quoted as saying he does not seek to directly compete with established e-commerce retailers and payment providers but instead hopes to collaborate with them, possibly through a revenue-sharing model. He will report to Adam Bain, head of global revenue at Twitter.

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CVS to shorten length of customer receipts

BY Dan Berthiaume

Woonsocket, R.I. — CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.

According to various reports, CVS’ effort to shorten its receipts comes in response to a viral phenomenon of people posting photos of themselves holding ExtraCare Receipts that are several feet long, along with sarcastic comments, on social media networks such as Twitter. In its Facebook posting CVS made indirect reference to these photos.

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Walgreens enters clinical collaboration agreement with Orlando Health

BY Dan Berthiaume

Deerfield, Ill. – Walgreen Co. and Orlando Health, a comprehensive not-for-profit health care organization based in Orlando, Fla., today announced a clinical collaboration that will provide coordinated and expanded healthcare services in central Florida.

The collaboration and services offered will include greater access to care with healthcare clinics at select Walgreens offering evening and weekend hours and online appointment scheduling, coordination of care for Orlando Health patients with healthcare clinic providers for acute, chronic and preventive services, and direct communication between Orlando Health physicians and healthcare clinic nurse practitioners to facilitate care coordination and sharing of patient information

“Walgreens and Orlando Health are also exploring opportunities to share electronic medical records, with the goal of developing read-only access to real-time patient medical information. This level of coordination could also include creating online or call center appointment scheduling technology to further increase patient access to services.

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