OPERATIONS

Report: Vietnam developer to enter e-commerce arena

BY Dan Berthiaume

Hanoi, Vietnam – Vietnamese property developer and mall operator Vingroup JSC is reportedly preparing to launch an e-commerce venture. According to Bloomberg, Le Thi Thu Thuy vice chairwoman of Vingroup, has left that position to lead an online subsidiary called VinE-com.

VinE-com will reportedly sell a wide range of products to Vietnamese consumers and compete locally with global e-commerce retailers including Ebay and China’s Alibaba. Thuy told Bloomberg VinE-com is looking to acquire other Vietnamese e-commerce providers.

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OPERATIONS

Hhgregg promotes e-commerce exec

BY Dan Berthiaume

Indianapolis – Hhgregg has promoted Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since led the e-commerce team’s creation of an online development and promotional strategy.

Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since lead the e-commerce team’s creation of an ambitious online development and promotional strategy.

Under Lyons’ guidance, the Hhgregg e-commerce team has created a dotcom development and promotional strategy which has improved website navigation, driven positive social media engagement among key customer groups and integrated online and in-store marketing, resulting in double-digit growth in sales and conversions.

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RGCA names executive director, board members

BY Dan Berthiaume

Washington, D.C. – The Retail Gift Card Association (RGCA), a trade association of closed loop gift card retailers committed to promoting and protecting the use of gift cards, has appointed Mary Donovan, account director Kellen Company as the new executive director. Kellen Company has been named the association’s management firm.

In addition, the RGCA has named Nicole Willis of Groupon and Erin Wood of Subway to the board of directors. They will be filling vacant board positions left by their respective companies.

"We are just thrilled to be a part of the RGCA and look forward to this new partnership as the Association continues to advance its mission of promoting gift cards, and the industry as a whole," said Donovan.

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