Report: Wal-Mart Shifting Strategies
Rogers, Ark. Rather than assume Wal-Mart shoppers will flock to the lowest-price items at stores amid a struggling economy, some customers are using the store’s broad range of items to sustain their standard of living while still cutting back, according to the Associated Press.
Wal-Mart executives discussed the company’s shifting strategies during a retail trends conference put on near company headquarters by the Sam Walton College of Business at the University of Arkansas, in Rogers.
For instance, Ben & Jerry’s ice-cream sales are up, as consumers are opting for top-shelf ice cream over a trip to the ice-cream parlor.
The same goes for high-definition TVs, which consumers are buying with the thought of spending more evenings at home. Likewise for food, with more people eating at home and cooking from scratch.
Wal-Mart said it has streamlined its offerings in a way that emphasizes growth items yet still allows customers to find items the company must stock to remain a one-stop destination.
Tuesday Morning engages AT&T for telecommunications management
DALLAS Tuesday Morning and AT&T have entered into two three-year contract agreements, under which AT&T will provide long distance and broadband aggregation services for Tuesday Morning’s retail locations.
Through the AT&T BusinessDirect Portal, Tuesday Morning will be able to manage its long distance and broadband services. The portal provides a visual breakdown of each store’s and region’s usage of telecommunications services.
“In evaluating our broadband and voice services, we wanted to have better insight into what we were spending, and AT&T offered a solution that enabled us to do that,” said Stephen Heinmiller, senior vp and cio for Tuesday Morning. “By streamlining our telecommunications process across the company, we are now seeing where and how our Information Technology dollars are spent. This type of efficiency will help us analyze and optimize our cost structure.”
Wal-Mart launches voter registration campaign
BENTONVILLE, Ark. Wal-Mart has launched a voter registration campaign that will feature public service announcements on its in-store television network later this month to encourage both shoppers and associates to register and vote in the November elections.
The campaign will include two, 15-second PSAs that will encourage viewers to register to vote and cast their ballots in the upcoming election. The PSAs will run in stores through Election Day.
The company has also launched a voter registration portal on its corporate Web site, www.walmartstores.com/vote, and feature posters with voter registration information at nearly 600 Sam’s Club U.S. locations.
“Pollsters have found that our core shoppers, Walmart women, are an influential demographic in the upcoming presidential election,” said Leslie Dach, Wal-Mart’s evp of corporate affairs and government relations. “Our voter registration campaign is designed to encourage millions of customers and associates to register and cast their vote.”