News

Report: Walmart reorganizing U.S. store ops

BY Marianne Wilson

Walmart is simplifying its U.S. business as it looks to respond more quickly to the accelerating pace of change in the retail industry.

The discounter is consolidating its six divisional groups into four and its 44 U.S. regional groups to 36, reported Bloomberg.

“Our last field restructure was several years ago and our business has changed over that time,” spokesman Kory Lundberg said in a statement to Bloomberg. “The structure we are putting in place will help improve communication and execution, streamline decision-making and help us accelerate our pace of change.”

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J.Ponting says:
Oct-04-2017 07:27 am

Nice Post.
Nice Post.

M.Brandley says:
Sep-13-2017 10:39 am

walmart.
since they have already announced a store closing under "does not fit Business model" in Minnesota by end of October this is the companies new way of saying more store closings are coming. they stated the lease was expiring and where not going to renew it

B.Lackey says:
Sep-12-2017 08:55 pm

Walmart's big mistake
Walmart should never have withdrawn the price matching from competitors. I shop much LESS at Walmart now because of this.

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ECOMMERCE

Report: Social media giant turns catalogs into buyable mobile ads

BY Deena M. Amato-McCoy

Facebook is helping retailers bring their catalogs to life.

The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.

The template is an extension of Facebook’s “Collection” ad format, a platform that showcases relevant merchandise and features in a single ad. It also supports a fast-loading, full-screen experience that allows users to tap on ads to learn more about the features of a specific product, according to Facebook.

By integrating the lifestyle template within Collection’s functionality, Facebook allows brands to add more details that will inspire shoppers to browse and buy the merchandise in real-time. Facebook can also target and personalize ads based on user behavior, Business Insider said.

In the report, Graham Mudd, director of monetization marketing at Facebook, said, "There are elements of the catalog which are really unique and certainly worth replicating, such as their storytelling potential. But, I think there are some elements that we're bringing to the experience that are really specific to mobile and to Facebook.”

Here’s how it works: As lifestyle format ads appear in user news feeds, customers can click on different items in the photo to get more information about the merchandise. As users scroll down, new pages appear. If a user wants to make a purchase, they click on a "shop now” icon, which connects them to the advertiser's online store.

According to the report, Williams-Sonoma’s chief marketing officer Felix Carbullido partnered with Facebook to create the lifestyle templates. Williams-Sonoma’s West Elm brand, along with roughly a dozen brands including J. Crew, plans to make the ad format available globally in October, according to AdWeek.

The platform rivals a similar program from Pinterest. The social media company’s “Shop the Look” program is an extension of its Buyable Pins program, which enables “pinners” to buy a specific item directly on Pinterest. By using Shop the Look, users can buy products they find inside fashion and home decor Pins.

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MARKETING/SOCIAL MEDIA

America’s most trustworthy brand is…

BY Marianne Wilson

Face-to-face human contact is not necessary for a brand to make a strong connection with consumers.

Amazon was deemed the most trustworthy brand in a first-ever national survey by social science research entity The Values Institute. It was followed by Marriott, Microsoft, Hilton, and Southwest Airlines. The survey, which ranks the six largest national brands in seven key categories and also overall, calculated trust by looking at 25 "trust dimensions" in five categories: competence, consistency, connection, candor and concern.

“In the past, we have seen the strongest Concern and Connection scores come from brands where there is a personal interaction with the customer," said Mark Weinfeld, TVI’s director of strategic planning who administered the survey. "Amazon has done an amazing job of creating that personal touch that may even exceed what you get at a brick-and-mortar location.”

In addition to having the highest score overall (290.75), Amazon scored highest in the retail category. Rounding out the top five most trustworthy retailers were Costco (266.80), Target (261.25), Macy's (251.50) and Walmart (240.75).

The most trustworthy quick-service restaurant brand was Subway (270.25). It was followed by Wendy's (268.85), Starbucks (264.15), Burger King (257.65) and Taco Bell (254.05).

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