Report: Year-over-year and weekly sales rise up
Chicago ShopperTrak’s National Retail Sales Estimate (NRSE) Wednesday reported that year-over-year GAFO retail sales rose 1.1% for the week ending Dec. 12, while sales increased a strong 18.2% versus the previous week ending Dec. 5.
GAFO retail sales showed improvement last week as holiday promotions resurfaced more prevalently following the post Black Friday weekend spending lull. Additionally, ShopperTrak reported late gift buying for Chanukah most likely helped boost sales late last week.
“We expected to see a retail sales surge last week as some Chanukah spending took place and smart retailers pushed various sales and promotions as Super Saturday — or the last Saturday before Christmas — approaches,” said Bill Martin, co-founder of ShopperTrak. “GAFO retail sales should continue this upward trend leading into Christmas and we anticipate Super Saturday will fall just behind Black Friday in total dollars spent, with the full Super Saturday weekend representing the highest level of sales for any weekend this holiday season.”
For ShopperTrak’s full holiday 2009 analysis, please visit ShopperTrak’s newly designed Web site, shoppertrak.com.
Kroger awards frequent shoppers with free minutes
CINCINNATI Kroger announced a first of its kind loyalty program that rewards frequent shoppers with free wireless service using the company’s own wireless phone service, branded i-wireless.
The free minutes rewards program enables customers to earn free airtime on their i-wireless phone, available exclusively at more than 2,200 Kroger stores nationwide, when they purchase groceries at the Kroger family of stores.
“The free minutes rewards program empowers customers to directly influence the amount they spend each month on their wireless service. The more they shop at Kroger, the more they’ll save on their wireless bill,” said Paul McAleese, CEOof i-wireless. “For loyal Kroger shoppers, free minutes enables i-wireless to deliver the best value in the marketplace today, making it an incredibly attractive option for the millions of shoppers that visit a Kroger store on a weekly basis.”
i-wireless customers that subscribe to a monthly rate plan or a pay-as-you-go plan will receive 20 free minutes of airtime for every $100 they spend in-store. Customers are notified via text message of their reward in an immediate fashion, often receiving the message by the time they reach the parking lot following their shopping transaction.
Former Wrigley CEO joins Whirlpool board
Benton Harbor, Mich. Whirlpool announced the appointment of William Perez, former president and CEO of Wm. Wrigley Jr. Co. to its board of directors.
Perez was president and CEO of Wrigley from 2006 to 2008, when it was acquired by Mars Inc.. From 2004 to 2006, he served as president and CEO of Nike.