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Report: Young Halloween shoppers seek low prices

BY Dan Berthiaume

Los Angeles – Halloween shoppers age 18-34 are seeking online promo and coupon codes. According to the new Trend Report on the shopping behavior of young adults for the upcoming Halloween holiday from BluePromoCode.com, 49% of young adult Halloween shoppers use promo codes when purchasing costumes online and 57% stated their decision to purchase a costume was effected by the availability of a retailer’s coupon code.

In addition, 26% of young adults plan to buy a costume online this year. The most important factors when buying a costume online were overall price (85%) and free shipping offers (71%). Uniqueness of the costume was most important general factor for buying a costume (42%). Consumers are planning to spend $38 for costumes, on average, and $27 on decorations this year. The study also shows that 59% of consumers wait until the final week to purchase their costumes and most complaints were about costumes were too expensive and were of poor quality.

“This report continues to support how consumer behavior is dramatically changing,” said Michael Quoc, founder and CEO of BluePromoCode.com. “Consumers are more price-conscious even on lower-priced and more disposal items such as Halloween costumes.”

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Report: Billionaire buys Tokyo Tiffany Building

BY Dan Berthiaume

New York — Masayoshi Son, billionaire founder of tech/telecom company SoftBank Corp., has reportedly won bidding for the Tiffany Building in the Ginza shopping district of Tokyo. According to Forbes, Son paid about $36 million for the 10-story glass building.

The Tiffany Building houses the flagship Japanese store of Tiffany & Co. Son did not comment on why he bought the building.

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Fitpulse Studio by Sears integrates Netpulse One platform

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Holdings will integrate the Netpulse One digital platform into its FitStudio by Sears online fitness offering.

FitStudio by Sears is an online community providing resources such as exercise programs, video workouts, and expert advice. NetpulseOne will enable FitStudio to deliver an enhanced customer experience by providing the ability to connect to fitness equipment, mobile apps and personal fitness devices as well allowing FitStudio members to set goals and participate in challenges and events.

The NetpulseOne platform will provide FitStudio community members with new tools to track their fitness and nutrition with third-party apps and devices like FitBit, MapMyFitness, BodyMedia, and MyFitnessPal. In additionally, Netpulse’s xID identity system is integrated in many treadmills and other fitness equipment so customers can sync and track fitness activity from their Sears-purchased fitness equipment as well as the equipment in their local fitness center.

"NetpulseOne services will help motivate FitStudio members by providing them the ability to create and track fitness goals, join local and national challenges, and recognize accomplishments," said Chris Westall, GM /director, e-commerce experience at Sears Holdings. "We are excited to be working with Netpulse and look forward to continuing to expand the integration of our use of the platform to engage members with our brand and connect to other services like our Shop Your Way rewards platform."

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