Restoration Hardware opens first clearance outlet in Fla.
Destin, Fla. Silver Sands Factory Stores announced it is now home to Restoration Hardware’s first-ever Clearance Center in Florida. The store will celebrate its grand opening on May 9.
Restoration Hardware will sell textiles, bath hardware, lighting, bedding and home decor at 40% to 90% off the original price, which, said the retailer, equates to even lower prices than in the company’s outlet stores.
“This addition to our center will offer shoppers a diverse option of home furnishings for their vacation or permanent homes,” said Traci Stokes, marketing director for Silver Sands.
The 12,000-sq.-ft. store is located between Nike and Tommy Hilfiger. Restoration Hardware currently operates more than 100 retail and outlet store locations in the United States and Canada. This will be the first time the brand has been introduced to the Northwest Florida region.
“Restoration Hardware is thrilled to open its third clearance center store concept in partnership with Howard Group at Silver Sands Factory Stores in Destin, Fla.,” said Jim Thomsen, VP outlet operations, Restoration Hardware. “Likewise, Destin is a wonderful community with a nice blend of permanent residents and visitors who have sophisticated tastes and appreciate the quality and value of our products.”
Silver Sands Factory Stores, in Destin, Fla., is a Howard Group development, and is the nation’s largest designer outlet center.
DLC awarded ICSC Maxi
Tarrytown, N.Y. The International Council of Shopping Centers presented DLC Management Corp. with a MAXI Silver Award.
The MAXIs are an international shopping center marketing competition.
DLC was recognized for its leasing tool, the Interactive Leasing Portfolio, which has revolutionized the way the DLC leasing team conducts business by cutting out thousands of unnecessary work hours and eliminating wasteful marketing dollars.
The ILP is a digital, portable meeting tool that provides real-time information on DLC’s entire 97-shopping center portfolio. According to the company, it has eliminated thousands of work hours per year for DLC’s leasing agents in preparing hard copy materials for meetings and trade shows, and saved about $70,000 per year in the printing and shipping of marketing materials and meeting/trade show collateral.
“We have a touchscreen version at our booth at the RECon show in Las Vegas [May 17-20] … It has a contemporary look and feel that is very appealing, and we have begun incorporating that into various other marketing materials,” said Kara Scimeca, DLC’s director of marketing.
The MAXI Awards Program brings together the most successful marketing and advertising programs created throughout the year. Applicants submit their entries to be judged within specific categories and winners are then selected based on the greatest impact made to an individual shopping center or the owning/managing company.
Wear District concept coming to Ohio
Youngstown, Ohio Cafaro Co. announced that a new retail concept called Wear District will open at Eastwood Mall in mid-July. The store will occupy a 25,500-sq.-ft. space formerly inhabited by Steve & Barry’s.
Wear District, which sells name-brand apparel at closeout prices, originated in Michigan, with its first store opening in Grand Rapids, Mich., early this year, and another location slated to open in July in Monroe, Mich.
Also new to Eastwood Mall are Once Upon a Child consignment store and Boardman Coin.
The Eastwood Mall Complex, in Niles, Ohio, has been serving the communities of northeast Ohio since 1969, with more than 3 million sq. ft. of retail, dining and entertainment offerings. It is owned and managed in association with Cafaro-related companies.