REAL ESTATE

Restoration Hardware opens first clearance outlet in Fla.

BY CSA STAFF

Destin, Fla. Silver Sands Factory Stores announced it is now home to Restoration Hardware’s first-ever Clearance Center in Florida. The store will celebrate its grand opening on May 9.

Restoration Hardware will sell textiles, bath hardware, lighting, bedding and home decor at 40% to 90% off the original price, which, said the retailer, equates to even lower prices than in the company’s outlet stores.

“This addition to our center will offer shoppers a diverse option of home furnishings for their vacation or permanent homes,” said Traci Stokes, marketing director for Silver Sands.

The 12,000-sq.-ft. store is located between Nike and Tommy Hilfiger. Restoration Hardware currently operates more than 100 retail and outlet store locations in the United States and Canada. This will be the first time the brand has been introduced to the Northwest Florida region.

“Restoration Hardware is thrilled to open its third clearance center store concept in partnership with Howard Group at Silver Sands Factory Stores in Destin, Fla.,” said Jim Thomsen, VP outlet operations, Restoration Hardware. “Likewise, Destin is a wonderful community with a nice blend of permanent residents and visitors who have sophisticated tastes and appreciate the quality and value of our products.”

Silver Sands Factory Stores, in Destin, Fla., is a Howard Group development, and is the nation’s largest designer outlet center.

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Wal-Mart helps CARE for women

BY CSA STAFF

WASHINGTON Wal-Mart’s philanthropic arm, The Wal-Mart Foundation, announced a $1 million grant to CARE, a leading humanitarian organization fighting global poverty. Projects funded by this grant will focus on empowering impoverished young women around the world through education, job-training and entrepreneurial support programs.

According to Margaret McKenna, Wal-Mart Foundation president, “CARE is at the forefront of a global effort to create better lives for millions of young women around the world. For many of these women, education, training and entrepreneurship are critical to breaking the vicious cycle of poverty – and with CARE, women around the world will benefit from the Wal-Mart Foundation’s commitment to creating opportunities so people can live better.”

The Wal-Mart Foundation awards grants that seek to address the educational needs of underserved young people ages 12 to 25. This year on International Women’s Day, Wal-Mart donated $25,000 to CARE’s “Power Within” program. This program focuses on girls’ education and leadership, helping more than 10 million girls complete primary school and develop leadership skills in 20 countries around the world.

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Staples selects agency for back-to-school campaign

BY CSA STAFF

BOCA RATON, Fla. Staples has selected Tilson Communications, a full-service public relations firm, to lead its 2009 back-to-school public relations program following its completion of a successful 2008 program.

The agency will execute a national multi-layered campaign combining strategic communications, community outreach and media relations. Financial terms of the agreement were not disclosed.

“Tilson Communications exceeded our expectations, producing a back-to-school campaign that definitely hit the target,” said Paul Capelli, VP public relations for Staples. “We look forward to a 2009 campaign that’s creative, original and effective, all hallmarks of Tilson’s work in the more than five years we’ve collaborated.”

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