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Retail Checklist: Tips for Black Friday crowd control

BY Staff Writer

Bay Shore, N.Y. — With a week to Black Friday, Lawrence, a Tensator Group Co., and a provider of queue management solutions, has issued its top five considerations for Black Friday crowd management.

By bearing the following considerations in mind and implementing simple queue management solutions, customers will be able to safely and efficiently move through checkout lines, according to Lawrence, and retailers can rescue sales that would have been otherwise abandoned.

Here is what retailers should keep in mind as they gear up for the big day:

Safety first: Allocate enough queue space to accommodate everyone looking to enter the store or the checkout lines.

Have extra barriers on-hand in case the need arises to better define spaces around hot selling items or to establish additional queuing spaces.

Utilize unproductive space. Turn wait time into additional browsing/shopping time by using in-queue merchandising solutions. Keeping customers engaged and entertained will make wait time more pleasurable and smart retailers can expect to benefit from additional revenue generation by offering impulse products.

Communication is key with large crowds. Make sure all store signage is clear, visible and effective bottom line: Make customer service and satisfaction the top priority. Train your staff to be alert, attentive, know the safety rules and be service oriented.

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NRF survey: 33% of consumers expected to shop Black Friday, will monitor social media for deals

BY Katherine Boccaccio

Washington, D.C. — A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

According to a preliminary Black Friday shopping survey, conducted for NRF by BIGresearch, up to 152 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), higher than the 138 million people who planned to do so last year. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth braving the cold and the crowds.

“Though many retailers are already touting select Black Friday ads, there’s no doubt we’ll all be blown away by what retailers still have in their bag of tricks for shoppers,” said NRF president and CEO Matthew Shay. “We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers’ Black Friday deals rather than set their alarm to wake up the next morning.”

For the first time, NRF asked shoppers how they plan to keep track of retailers’ holiday sales and promotions announcements. Half (50.5%) will keep up with advertising circulars throughout the holiday season and nearly one-third (31.7%) said they will tune in to watch retailers’ holiday commercials. Additionally, 23.1% will seek out coupon websites like RetailMeNot.com and FatWallet.com, and 32.3% will specifically keep track of the email coupons they receive from retailers.

The survey found 17.3% will monitor retailers’ Facebook pages and 11.3% will check out group buying sites like Groupon and LivingSocial. Of those who own tablet devices and who plan to shop for or research holiday items this year, one in five (21.3%) will seek out group buying sites and 31.2% will check out retailers’ Facebook pages.

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G.Han says:
Mar-27-2013 05:32 pm

The rising number of people "definitely" going to shop on Black Friday is due to the marketing techniques that the stores are using. I also decided to buy some stuff I needed on Black Friday but when I saw how many people were at the mall I bought only Duracell Alkaline Batteries and went home, it was too exhausting for me.

G.Han says:
Mar-27-2013 05:32 pm

The rising number of people "definitely" going to shop on Black Friday is due to the marketing techniques that the stores are using. I also decided to buy some stuff I needed on Black Friday but when I saw how many people were at the mall I bought only Duracell Alkaline Batteries and went home, it was too exhausting for me.

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Deloitte Survey: Shoppers expect discounted prices

BY Staff Writer

New York City — Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey.

For nearly one-third (30%) of consumers, at least seven of 10 items in their shopping cart is discounted. Additionally, 80% of them say they do their own research and have a pre-determined price point and a potential savings amount in mind before they step into a store. Furthermore, two-thirds (66%) of consumers shop when they know products will be on sale.

“Shoppers today expect to get a deal on the products they purchase,” said Pat Conroy, vice chairman, Deloitte LLP and consumer products sector leader. “With this mindset it is critical that consumer products companies take measures to enhance brand loyalty by connecting early and often with key audiences in environments outside of the store.”

Three-quarters (75%) of survey respondents assert that that they are smarter shoppers than they were a year ago, and nearly nine in 10 (86%) believe they are getting more precise in what they buy.

Additionally, eight in 10 (80%) consumers say they have become more efficient at getting in and out of the store in 2011.

Nine in 10 shoppers know what they’re buying before they arrive at a store, and more than eight in 10 (83% ) have a set of brands in mind that they will consider. And, eight in 10 (80%) shoppers indicate that the recession has caused them to realize what brands they care about and which ones they don’t.

In other findings, 490% of shoppers say they are no longer interested in trying private labels or store brands. Furthermore, 90% shoppers assert that they have already figured out which store brands and private labels work for their families – and which ones do not – while nearly the same amount (88%) of consumers claim they have established which store brands and private labels are good, and which ones are not.

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