OPERATIONS

Retail loyalty programs bloom

BY Dan Berthiaume

Cincinnati — Retail loyalty programs have seen some impressive growth since 2011, according to results of the latest Colloquy Loyalty Census. In 2013, department stores achieved 70% growth in loyalty program memberships since the 2011 Colloquy Census, far surpassing the 26.7% rate of growth in loyalty programs across all sectors tabulated in the 2013 census. The number of department store loyalty memberships is 193.9 million.

Other retail sectors experience above-average loyalty growth rates in the past two years include drug stores (45% growth to 142.4 million memberships). Although the specialty retail sector had a slightly below average loyalty program growth rate of 26%, its 360.5 million membership count is the highest among all retail verticals and third among all industries, behind airlines and financial services.

The average U.S. household holds 21.9 memberships in loyalty programs but is active in 9.5 of those. In the 2011 census, the numbers were 18.4 and 8.4. The 2013 census shows that total membership in U.S. loyalty marketing programs across all sectors is 2.647 billion, a 26.7% increase over the 2.089 billion memberships in 2011.\

“As the economy slowly breathes new life, loyalty programs have gained increased awareness,” said Jeff Berry, Colloquy research director. “We expect continued growth as increasingly sophisticated programs revitalize engagement with existing members and attract new participants.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Saks launches new creative campaign

BY Staff Writer

New York — Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Officially starting tomorrow, June 18, the campaign will feature “Look What’s New” store outposts featuring emerging designers, “Making of a Look” beauty tutorials in stores, “Look Closer” features focused on craftsmanship, and a forward-looking trends. A catalog also called “Making of a Look” will offer advice from leading designers that will also appear in store displays and online communications. Updated packaging will launch in August and the campaign is expected to last into next year.

“Saks is not just a place to buy things, it’s the ideal place to look for what’s new and what’s trending,” said Terron Schaefer, executive VP of Saks Firth Avenue. “We seek to earn and build our customers’ confidence by focusing on the personal experience of discovery.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Domino’s launches Pinterest program

BY Dan Berthiaume

Ann Arbor, Mich. — Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page. In addition to selling products, the Pinterest page will also provide updates on art projects and information on the artists. A separate dedicated e-commerce page will also bring visitors directly to the Domino’s Pinterest page.

"In addition to supporting a select group of very talented artists, we are truly giving our fans and customers the chance to own a piece of Domino’s history," said Russell Weiner, Domino’s Pizza chief marketing officer.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...