MARKETING/SOCIAL MEDIA

Retail real estate hops online

BY CSA STAFF

Los Angeles Recent research by Borrell Associates has found that the retail real estate industry is committing an increasing number of dollars to online marketing.

Online commitments reached an all-time high in 2008, according to the research findings, both in dollar terms and as a share of overall marketing budgets. More specifically, Borrell found that 48% of commercial property marketing spending last year was allocated online, including to e-mail marketing and property-related Web sites.

Borrell also found that online spending is expected to rise 17% in 2009, as the industry continues to move its marketing online.

Mike Manning, VP marketing for Los Angeles-based LoopNet, said online property marketing is growing for three reasons: It’s cost-effective, it delivers national and international reach, it’s environmentally friendly and more practical.

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First Insight adds new director

BY CSA STAFF

PITTSBURGH First Insight announced that Richard Marcus has joined its board of directors.

Marcus, a senior advisor at Peter J. Solomon Co., a leading independent investment banking firm, is a director of 7 Billion People and My Wines Direct.

Marcus commented, “First Insight’s new product market testing analytics gives retailers the means to couple new product development and merchandising decisions with keen predictive insight. Its customer network approach to product market testing offers retailers unmatched scale, speed, and accuracy critical for better merchandise performance and customer satisfaction.”

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Deer Consumer products names new board members

BY CSA STAFF

NEW YORK Deer Consumer Products, maker of small kitchen electronics targeting both international and the Chinese domestic markets, welcomes three independent board members to the company.

Arnold Staloff, chairman of the audit committee, currently serves on the boards of several NASDAQ listed companies including Shiner International, a packaging and anti-counterfeit plastic film company; AgFeed Industries, a feed and commercial hog producer and SmartHeat, an energy savings equipment company.

 

Edward Hua, chairman of the nominating committee, has held various management positions at the Bank of China and is currently the general manager of the Treasury Department of the Bank of China Shenzhen Branch.

Walter Zhao, chairman of the compensation committee, has been the president of Kaito Electronics, an electronics design and manufacturer, since 1997.

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