OPERATIONS

Retail Social Juice Index adds 70 brands

BY Staff Writer

Albany, N.Y. — Social media marketing agency Media Logic said Tuesday that 70 new brands have been added to its Retail Social Juice Index, bringing the total number of tracked brands to nearly 700.

The additions, including eBay, DKNY and Zappos, creates a more comprehensive industry index and provide users with a broader competitive set for comparison, according to Media Logic.

The Retail Social Juice Index measures social engagement of brands across Facebook and Twitter. Media Logic assigns a weighted value to individual interactions based on a proprietary formula, and then distills the data into a single useful number, providing daily measurement of the effectiveness of the measured brands’ social promotion efforts.

“Retailers are using the Retail Social Juice Index to uncover, adopt and apply Facebook and Twitter best practices,” said Ron Ladouceur, Media Logic executive VP and creator of the Index. “But the Index is more than a simple tactical guidepost for retailers. By analyzing interaction among brands that consistently score in the 150-point range or higher, users of the Index gain insights that go much deeper; brands can gain insight into psychographics that drive social marketing and business models that appeal to social audiences.”

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OPERATIONS

Rite Aid, WorkPlace Systems team for workforce management solution

BY Staff Writer

New York City — Retail workforce management solution-provider WorkPlace Systems announced that Rite Aid will use WorkPlace OnLine, a cloud-based Schedule and Attendance Management service, at all Rite Aid stores.

The cloud Workforce Management solution will enable Rite Aid to improve the visibility, efficiency and control of pharmacy schedules and associated data such as labor costs and open shifts at all of its stores. This will provide improved labor utilization, reduced schedule administration time and improved compliance with all schedule-related processes, according to WorkPlace Systems. An additional strategic goal is aimed at improving work-life balance for pharmacists through the use of the associate portal for viewing and confirming schedules, making time off requests and shift bidding.

WorkPlace OnLine is being implemented using the WorkPlace Rapid Implementation Approach, which is in part facilitated by the service being provided in the “cloud” and accessed via a web browser. Implementation of WorkPlace OnLine at all Rite Aid stores is expected to be completed by March 2012.

“Rite Aid selected WorkPlace based on their expertise on scheduling associates across multiple locations, user friendliness and their rapid implementation strategies,” stated Dave Markley, VP of financial and labor analysis at Rite Aid.

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REAL ESTATE

CBL to renovate four major malls in 2012

BY Katherine Boccaccio

Chattanooga, Tenn. — CBL & Associates Properties announced that in 2012 it will complete multimillion dollar renovations at four market-dominant CBL Malls, with projects scheduled for Cross Creek Mall in Fayetteville, N.C.; Post Oak Mall in College Station, Texas; Turtle Creek Mall in Hattiesburg, Miss.; and Mall del Norte in Laredo, Texas.

The renovations are expected to be completed by the end of 2012.

“We have always believed that it is important to invest in the ongoing success of our properties and are pleased to continue that commitment with our 2012 renovation program,” said Stephen Lebovitz, president and CEO.

Cross Creek Mall will receive contemporary design improvements including updated entrances, paint, new interior décor and graphics, upgraded restrooms and amenities, and new landscaping. The renovation work at Mall del Norte will complete a series of upgrades started in 2007. Turtle Creek Mall’s renovation will include new carpet and tile throughout, paint, lighting and restroom upgrades, as well as landscaping improvements. The renovation at Post Oak Mall will involve modern updates including new flooring and paint as well as all new amenities such as soft seating areas and décor, updated entrances, and lighting. In addition, the food courts at Cross Creek Mall, Turtle Creek Mall and Post Oak Mall will receive completely new designs, including new tables and chairs.

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