STORE SPACES

Retail Store of the Year Design Competition early bird rate ends on Nov. 29

BY CSA STAFF

New York — The early bird rate for Chain Store Age’s 32nd annual Retail Store of the Year design competition ends on Nov. 29. Retailers, design firms, architects and suppliers are invited to submit entries for the competition, whose regular deadline for submission is December 23, 2013.

The competition is open to stores and restaurants that opened between November 30, 2012 and December 30, 2013. More than 20 competition categories are featured, including department stores, supermarkets, discounters, convenience stores, drug stores, specialty stores, and pop-up stores. This year, for the first time, the competition also includes the category of digital in-store innovation.

For information and an entry form, click here.

For questions, email Marianne Wilson at [email protected].

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STORE SPACES

Macy’s Herald Square’s unveils revamped beauty department

BY Marianne Wilson

New York — Macy’s Herald Square store has taken the wraps off a dramatic makeover of its beauty and fragrances department. Re-fashioned within a brand-new 24,000-sq.-ft. space, the new department includes brand new counters, shops and bars for brows, blow-outs and nails.

“Beauty is always one of the most dynamic businesses and departments at Macy’s Herald Square,” said Muriel Gonzalez, executive VP/general merchandise manager for cosmetics, fragrances and shoes. “With the renovation of our flagship store, we were able to completely re-imagine the space devoted to all things beauty, allowing us to bring in luxury brands such as Dolce & Gabbana, Hermes, La Mer, Laura Mercier, Jo Malone London and Tom Ford, and for the first time, layer in salon services for nails, brows and hair all in one location.”

Redesigned with new architectural accents and structural elements, the department is framed by two sets of sweeping marble staircases along both the 34th and 35th Street sides of the store. And for the first time, show windows along 34th Street have been opened to provide vistas from the street into the store.

The interior space, which has a modern design aesthetics and a sleek, modern sensibility, includes a new Kiehl’s shop complete with its signature motorcycle display and an outpost for Blow, the New York Blow Dry Bar Express, and a Benefit’s Brow Bar.

Women’s fragrances complete the makeover with a move to its new location on the 35th Street side of the Broadway building. The Fragrance Bar is framed by a 7-ft. by 10-ft. LED screen featuring the latest launches from the world of fragrances.

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Disney to open Cinderella-inspired Bibbidi Bobbidi Boutique at Harrods

BY Marianne Wilson

London — Disney U.K. is teaming up with Harrods to open a Cinderella-inspired "Bibbidi Bobbidi Boutique" at the world famous department store, marking the first time that a Disney Parks and Resorts concept has been recreated in the United Kingdom. The boutique will be the centerpiece of partnership between Disney and Harrods that also includes a dedicated Disney Store, which opened on Nov. 1. .

The Bibbidi Bobbidi Boutique, which will open Nov. 25, has been reimagined for Harrods, with the help of Walt Disney Imagineering,to create the ultimate immersive storytelling experience for children aged 3-12. The boutique is set in a fairytale castle enclosed within Harrods. Children are met by their very own Fairy Godmother-in-Training to learn the qualities needed to become Princesses or Knights and take a royal oath while enjoying the ultimate fantasy makeover.

“The Boutique lets children step in to the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie,” said Anna Hill, VP, The Walt Disney Company, U.K. and Ireland. “We hope the experience will create memories that families can enjoy for a lifetime.”

Building on the success of last year’s pop-up shop, the partnership also includes the launch of a dedicated Disney Store at Harrods, which opened Nov. 1, offering shoppers exclusive themed products in a magical Disney-themed environment that includes a themed café.

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