Retailers lead all vertical markets with social media investments
Framingham, Mass. — When comparing social media investment to other emerging technology areas, retailers more than any other industry are making strong investments, according to a new study by International Data Corp.
The study found that successful retailers are integrating their mobile, analytic, and social media strategies into one cohesive business approach. Social media touch points such as Facebook, Twitter, and Groupon are enabling companies to analyze customer behavior and in turn deliver personalized offers direct to a consumer’s mobile device.
The 2012 U.S. Social Media Trends by Vertical study highlights the adoption of social media as an emerging technology across six major vertical markets including retail banking, government, health care, manufacturing, and utilities.
Additional key findings from the study include:
- Increasing awareness of product and services is the top social media investment driver.
- Respondents cited managing and tracking all posted content as the top challenge to social media.
- Social networking accounts for half of the social media budget.
- Marketing is the biggest user of social media and is driving the purchasing decision of these technologies.
Click here for more.
No comments found
Starbucks expands mobile payment footprint globally
Seattle — Starbucks Coffee Co. announced the continued global expansion of the Starbucks mobile platform with the roll-out of Starbucks app for Android to the United Kingdom and Canada.
In addition, U.S. customers who download or update to the official Starbucks app for Android will be able to experience new enhancements including a widget, PayPal support, PIN code protection, and viewing the My Starbucks Rewards history dashboard.
The expansion of our mobile payment footprint to two of our most important markets is a strong milestone for us, but more importantly, it extends the number of customers who now have a faster and easier way to pay at Starbucks,” said Adam Brotman, chief digital officer at Starbucks Coffee Company. “We are thrilled to extend mobile payment capabilities to Android smartphones in the U.K. and Canada and enhance the experience in the U.S.”
Alco Stores names senior VP marketing and e-commerce
Abilene, Kan. — Alco Stores announced the promotion of Brent Streit to senior VP marketing and e-commerce.
Streit in 2001 he joined Alco, then known as Duckwall-Alco Stores, as a buyer. Since then he has held increasingly responsible positions in supply chain management, marketing and business development.
No comments found