Retailers stand to benefit from increased Halloween spending
Washington, D.C. Americans are expected to spend considerably more this Halloween than they did last year, according to NRF’s 2010 Halloween Consumer Intentions and Actions Survey. Consumers will spend $66.28 on costumes, candy and decorations, up from last year’s $56.31 and comparable to the $66.54 average spend in 2008. Total spending for the holiday is expected to reach $5.8 billion.
Costumes ($23.37) will take up the largest portion of a person’s budget. The data brings good news for retailers who sell costumes: The highest percentage of people in the survey’s history will dress up with four out of 10 people (40.1%) planning to don a costume, up from 33.4% in 2009. (An astounding 11.5% will dress up their pets as well.)
Americans will also spend an average of $20.29 on candy, $18.66 on decoration, and $3.95 on greeting cards. Second only to the winter holidays in terms of plans to decorate, half (50.1%) of consumers celebrating will decorate their home or yard.
Sears.com gets what’s ‘NEXT’ in fashion
HOFFMAN ESTATES, Ill. – Sears.com announced that it has become the exclusive retailer of NEXT, a popular U.K. fashion retailer, NEXT, the U.K.’s popular fashion retailer that offers beautifully designed and high-quality apparel, shoes and accessories.
"Customers who shop our millions of offerings online, including NEXT apparel, will be able to take advantage of our online shopping experience that is truly focused on the customer and providing them with choice," said Imran Jooma, president e-commerce at Sears Holdings. "At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers. NEXT gives customers both style and affordability, so they don’t have to choose between the two."
Office Depot launches [email protected] furniture line
BOCA RATON , Fla. – Office Depot announced that it is partnering with Thomasville, one of the nation’s leading furniture brands, to launch its new and exclusive [email protected] Collection. The collection is available online at www.officedepot.com/thomasville and in select Office Depot retail stores.
The line includes two collections — vintage and trek — featuring desks, hutches, filing cabinets, bookcases and storage solutions. Products range in price from $119.99 to $499.99.
“With the challenging economic environment, and more and more people working from home, it’s critical to offer a functional, quality and affordable furniture option, and that’s exactly what Office Depot is doing,” said Lee Pell, SVP merchandising for Office Depot. “Joining with Thomasville has allowed us to offer high-quality furniture pieces at a sensible cost.”