MARKETING/SOCIAL MEDIA

RetailMeNot: Most employed Americans will shop at work Cyber Monday

BY Dan Berthiaume

Austin, Texas — Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

According to the survey, nearly one-in-four (24%) winter holiday gift givers plan to do more online shopping for gifts than they did last year. Parents are more likely than those with children (34% compared to 18%) to plan to do more online shopping for winter holiday gifts than they did last year.

Nearly half (46%) of winter holiday gift givers surveyed are likely to use a mobile device when shopping for the holiday season this year. Males are more likely than females (52% versus 40%) to plan to use a mobile device when shopping for the winter holiday season this year. Parents are more likely than those without children (64% versus 36%) to plan to use a mobile device when shopping for this year’s winter holiday season.

In addition, the top categories typically purchased on Cyber Monday are electronics (62%), entertainment (59%) and apparel (51%).Males are more likely than females (70% compared to 55%) to purchase electronics. Sixty percent of females are likely to purchase apparel versus 41% of males. Almost half of females (48%) are likely to purchase toys compared to 28% of males.

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MARKETING/SOCIAL MEDIA

Survey: Six-in-10 consumers oppose Thanksgiving shopping

BY Dan Berthiaume

Foster City, Calif. – Although many retailers will be open for business Thanksgiving, they may wind up angering more consumers than they please. According to a new survey conducted by Prosper Insights for Visa, 62% of more than 4,600 adult U.S. consumers said they would not shop on and are opposed to shopping on Thanksgiving.

Meanwhile, only 10% of consumers plan to shop on Thanksgiving. Other findings show that 37% of consumers plan to shop on Black Friday and 34% plan to shop on Cyber Monday. In addition, 49% will skip this five-day holiday shopping window altogether.

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OPERATIONS

Staples recycles ink and toner online

BY Dan Berthiaume

Framingham, Mass. – Staples has launched an online ink and toner recycling program. The online program is an expansion of the existing, in-store Staples Rewards ink and toner recycling program.

The online program enables Staples Rewards members to recycle empty ink and toner cartridges by printing a pre-paid shipping label to send their cartridges in for recycling and receive $2 back in Staples Rewards for each one

“This is a huge win for Staples as we make it easy for Staples Rewards members to choose how they want to recycle their ink and toner cartridges,” said Mark Buckley, VP of environment. “Whether they choose to recycle in-store or, now, online, they have one more opportunity to save on future purchases while reducing waste.”

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