MARKETING/SOCIAL MEDIA

RetailMeNot updates mobile app

BY Dan Berthiaume

Austin, Texas — RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play. The updated version includes significant consumer-facing enhancements to the experience, including:

  • Personalized mobile alerts that will notify users of offers from their favorite stores, within geo-fenced shopping destinations.
  • Smarter geo-fence notifications that will only be sent to consumers while they are in the vicinity of one of 6,000 shopping locations (malls, shopping centers) for an extended period of time.
  • Mall-specific pages will first list coupons from users’ favorite stores.

"Simply put, we made the app better. Our users told us that they wanted our app’s popular geo-fence notifications to evolve and show deals that reflected their store preferences, and we listened," said Jag Bath, senior VP of product, RetailMeNot, Inc.. "Our goal with this release was to make the app an enhanced utility for consumers who are actually in shopping mode and to provide them a more personalized experience when they sorted through offers in RetailMeNot’s database."

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MARKETING/SOCIAL MEDIA

Yelp launches in Mexico

BY Dan Berthiaume

Mexico City — Yelp Inc. has announced the availability of Yelp Mexico. Beginning March 13, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses.

Yelp’s free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners.

"Mexico is a vibrant mosaic of micheladas, mole, and muralism, just to name a few of its cultural contributions," said Miriam Warren, VP of New Markets. "Whether you’re looking for a taco fix, a refreshing pulque, or a beautiful alebrije for your home, locals will now be able to find their favorite businesses on Yelp."

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REAL ESTATE

DSW opens new store in Iowa March 20

BY Dan Berthiaume

Columbus, Ohio – DSW Inc. opens a new store in Davenport, Iowa on March 20. As of March 20, DSW will operate 398 stores in 42 states, the District of Columbia and Puerto Rico.

DSW Rewards is a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways.

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