FINANCE

RetailNext acquires Nearbuy Systems

BY Staff Writer

San Jose, Calif. — Retail Next announced today the acquisition of Nearbuy Systems, a provider of location-based Wi-Fi Analytics solutions for retailers. Based in San Mateo, Calif., Nearbuy is the largest provider of in-store opt-in analytics, enabling retailers to enhance one-to-one engagement and personalization strategies.

“RetailNext has invested more than $25 million in R&D to deliver ecommerce-style analytics to physical stores and shopping centers,” said Alexei Agratchev, CEO, RetailNext. “We are growing over 100% year-over-year and have more than 100 large-scale, global retailers actively using the RetailNext platform. We offer the most comprehensive solution for applied big data for for physical retail ─ the most features, data types and data analytics.”

“By incorporating an industry leading opt-in guest Wi-Fi Analytics platform and the deep mobile expertise of the Nearbuy team, RetailNext can offer retailers a proven, measurable and best-practice way to collect and analyze every aspect of data needed to gain a complete view of what happens in their stores,” added Agratchev.

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SUPPLY CHAIN

Supervalu to unveil east coast’s largest natural gas powered truck fleet

BY Staff Writer

Mechanicsville, Va. – Supervalu is shipping goods to its grocery stores across the Eastern region with a much smaller carbon footprint, thanks to the recent addition of 35 Class 8 Volvo trucks that operate on compressed natural gas (CNG). The fleet is the largest of its kind on the East Coast, and the company plans to add another 20 trucks next year.

To power the new trucks, TrilliumCNG built and will operate a fast-fill CNG station at Supervalu’s distribution center in Mechanicsville, Va., where the fleet is based. Taken together, this effort will reduce the fleet’s annual oil consumption by more than one million gallons and result in 1,300 fewer tons of greenhouse gas emissions.

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MARKETING/SOCIAL MEDIA

Domino’s offers Facebook promotion

BY Dan Berthiaume

Ann Arbor, Mich. – Domino’s is running a special global Facebook promotion giving customers in 42 countries a 50% discount on menu-priced pizza ordered online. Through Dec. 8, customers can visit their country’s Domino’s Facebook page to see if they can redeem the offer.

In addition, the Domino’s Facebook page will allow users to interact with a special tab that will allow them to not only claim the offer, but "swap faces" with other Domino’s team members and customers across the globe, using photos from Facebook profiles. U.S. customers who use the face swap tool will be entered for a chance to win free pizza for a year.

"Domino’s is proud of our global presence, and we’re thrilled to spend this whole week celebrating it with Domino’s fans from around the world," said Russell Weiner, chief marketing officer of Domino’s.

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