OPERATIONS

Revel Systems partners with local retailers on pop-up in San Francisco

BY Marianne Wilson

San Francisco — Revel Systems, a leading provider of iPad point-of-sale solutions, has opened its first pop-up store, in historic Ghirardelli Square, San Francisco. The initiative is a joint effort between Revel Systems and PopUpShopUp. The Revel pop-up is designed as a multi-use space hosting a variety of QSR & retail businesses that Revel has invited to be given the opportunity to have a physical store for the first time.

"We are seeing that urban development groups and businesses are willing to work together to establish temporary retail spaces in major cities across the states. One of the biggest barriers to entry for many small businesses has been payments and a proper POS system, which Revel has made easy," said Steven Lucero of PopUpShopUp. "

A total of 15 local merchants will be using Revel for their business operations at Ghirardelli Square.

This collaboration is one of the first of its kind where a technology vendor is empowering makers and SMB’s to combine the best of payments innovation while using the historical legacy of the iconic Ghirardelli Square to innovate San Francisco’s maker movement with a new and exciting retail experience in a temporary space.

"Our informal motto at Revel is the American Dream in a box. As a startup, we understand how hard it is to get a business up and running, which is part of the reason why we wanted to help local businesses through this initiative," said Lisa Falzone, CEO and co-founder of Revel Systems. "This event has allowed merchants to get setup in literally 24 hours. With the addition of the pop-up store concept, it has never been easier for businesses of all sizes to get off the ground and thrive. We invite you to come down and see our 12 merchants in action all this week."

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News

Hollister to open summer beach house

BY CSA STAFF

Hollister plans to open the Hollister House this summer from Memorial Day weekend through early August. The brand, rooted in Southern California, will feature new summer styles and host music performances at the beach house all summer long.

The lineup of musical artists includes Ariana Grande, Chromeo (DJ set), Cody Simpson, Lucy Hale, MKTO, Timeflies and Zendaya.

To mark the beach house’s opening, Hollister stores around the world will be featuring the "Hollister House Collection," which includes summer “essentials” for both men and women.

"The Hollister House brings Southern California to the world this summer. Featuring epic concerts, awesome styles, and guest celebs, fans can experience the Hollister House across our digital platforms, including our recently launched Snapchat account and blog, ‘This Is So Cal,’" said Craig Brommers, SVP of marketing for Abercrombie & Fitch.

The brand is also holding a "Send Me to So Cal" sweepstakes from May 8-12, open to people ages 14 and older. The grand prize is a trip for two to Southern California and tickets to a concert at the beach house.

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REAL ESTATE

Online retailer debuts with astrological bent; physical store in works

BY Marianne Wilson

Albuquerque, N.M. — Consumers can shop for clothes categorized by astrological signs at the newly launched Fashionsofthezodiac.com, described as the world’s first online store to organize its clothing and accessories by the 12 signs of the zodiac. The company expects to open a store early next year, in Denver.

To shop for clothes on the site, customers consult their astrological sign, which helps them find the items that best match their personalities. Each collection of clothing in the store exhibits a certain style – which includes particular colors, embellishments, and accessories — inspired by the preferred fashions of each sign.

"Zodiac fashion sense is not a fashion trend or something that will go out of style, deep rooted fashion senses based on astrological characteristics have always been present,” said co-founder Eric Morales. “Prior to the mid 1900’s, fashion was somewhat suppressed by sociological boundaries, manufacturing capabilities and cultural differences throughout much of the world. Only in the last 20 years, has astrological fashion really started to blossom as women freely express their inner fashion senses."

The new site features dresses, blazers, leggings, lingerie, shoes, and swimwear — all categorized by astrological signs. The company plans to expand the assortment to include men’s, kids’, and plus sizes.

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