OPERATIONS

Revionics names president and CEO as chairman

BY Staff Writer

New York — Revionics, a provider of end-to-end merchandise optimization solutions, appointed the company’s president and CEO Marc Hafner as chairman of the board.

Hafner has served as president and CEO since 2010 and with this newly added role he will lead the company’s strategic planning and accelerate its global growth.

“The appointment of Marc Hafner to chairman of our board of directors is another vital step in Revionics’ growth and development,” said Dave Schwab, managing director at Sierra Ventures. “Marc is an accomplished executive and strategic decision maker who has consistently delivered double-digit growth year-over-year, broadened the Revionics product platform and has achieved a near 100% customer renewal rate.”

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OPERATIONS

RILA partners with National Cyber-Forensics and Training Alliance

BY Staff Writer

Washington, D.C. — The Retail Industry Leaders Association (RILA) has entered into a partnership with the National Cyber-Forensics and Training Alliance (NCFTA) to enhance cyber security information sharing and expand retailers’ proactive and vigilant approach to cyber threats to protect consumers against criminals.

Partnering with the NCFTA is one of several approaches RILA is taking to enhance collaboration across the entire payments system. Last week, RILA announced it is joining forces with the Financial Services Roundtable to lead a partnership between the merchant and financial services industries.

“Our partnership with NCFTA is one of many information sharing models we are pursuing as part of our multi-solution approach to cyber security,” said Lisa LaBruno, senior VP of retail operations at RILA. “Collaboration among retailers and other stakeholders is essential to detecting threats early on and combating cyber-criminals.”

Improving industry-wide cyber security capabilities by sharing threat information, exploring innovative technologies and enhancing the security of the payments system are crucial components of RILA’s Cybersecurity and Data Privacy Initiative. RILA’s partnership with the NCFTA, a nonprofit corporation specializing in establishing public-private partnerships, will provide a forum through which retailers can collaborate on effective solutions to combat cyber-criminals in a cooperative environment.

The RILA and NCFTA partnership is supported by RILA’s Retail Cybersecurity Leaders Council (RCLC), which is made up of retail information security executives from among RILA’s membership. This partnership will expand retailers’ network to include academia, law enforcement, financial institutions and other industries. In March, the RCLC will convene at the NCFTA in Pittsburgh to kick off the information sharing process across industries.

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MARKETING/SOCIAL MEDIA

nGage Labs and Web Decisions offer new solution for personalized mobile engagement

BY Marianne Wilson

New York — nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

"We are excited to be working with such an innovative company that has invested in delivering truly integrated marketing solutions and has emerged as the leader in marketing database solutions for omnichannel retailers," said Rod Ford, CEO of nGage Labs. "When personalized mobile engagement is utilized as additional engagement with a brand’s best customers, the results are 20% incremental spend and 25% incremental transactions. Using the power of the customer purchase behavior within the database is the key to driving uniquely individual personalization."

Web Decisions said its customers and prospects will benefit from this offering as it leverages an advanced marketing database platform and introduces an additional level of engagement with a brand’s best customers by delivering personalized offers to their mobile devices.

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