Ricky’s NYC tests new markets with Halloween pop-ups
New York — Ricky’s Halloween, backed by Ricky’s NYC, a 23-year-old brand of ultra-hip beauty shops, has leased new pop-up locations for its Halloween retail stores in the Financial District and West Chelsea. The Winick Realty Group represented Ricky’s in those transactions.
Those two leases bring Ricky’s Halloween pop-up locations — which also merchandise products from its year-round stores — to 17.
In the Financial District, Ricky’s has leased a former J&R Records space for four months, which spans two adjacent storefronts at 33 and 34 Park Row between Beekman and Ann Streets and totals 12,000 sq. ft. on three levels. Each individual storefront provides 6,000 sq. ft. on three floors. “This location is ideal for Ricky’s because of the foot traffic and both residential and office density, not to mention the active, exciting future of the Financial District,” said Winick Broker Alex Hill.
Winick also brought Ricky’s to West Chelsea, where the company leased 5,000 sq. ft. of retail space on Tenth Avenue between 27th and 28th Streets. “This emerging market is driven by many attractions that complement the Ricky’s brand such as the High Line, an abundance of art galleries and the new Avenue School that is opening nearby,” said Hill, who also represented landlord Atlantic Development in the transaction. Since opening, this location has become one of Ricky’s top-performing sites.
Stuart Weitzman launching online pop-up shop on Gilt
New York — Upscale footwear brand Stuart Weitzman is partnering with the online shopping destination, Gilt, to launch a digital pop-up shop, created exclusively by Gilt.
The online pop-up will celebrate the twentieth anniversary of Stuart Weitzman’s iconic, over-the-knee 5050 boot and feature a 20-piece Anniversary Collection, which includes ten limited-edition styles.
Under Armour opens in China
New York — Under Armour has opened a store at the Jing An Kerry Centre in Shanghai, China. The environment puts storytelling at the forefront through a multi-dimensional short film that immerses visitors in the brand’s world of making athletes better through passion and innovation.
"We believe in the power of storytelling and our ability to tell provocative and relevant stories will serve as a catalyst for our international growth,” said Under Armour founder and CEO Kevin Plank. “For many athletes in China this will be their introduction to our brand. By offering this exclusive experience and bringing to life what it means to be an athlete, this is our way to give back to athletes in China and build meaningful relationships that will last for years to come."
"Wherever we go around the globe, we will lead first with our Story and bring the people into the best Under Armour experience possible before we ask them to try our performance apparel and footwear," said Plank.
Shot with 360-degree camera technology and displayed on a 270-degree screen, the short film combines the high energy and bold composition of the brand’s advertising with its commitment to tell authentic athlete stories. The film uses a series of vignettes to depict different moments that define the will of an athlete including a training session with NBA star Brandon Jennings, rooftop yoga in Shanghai and the exhilaration of running out onto the pitch before a match at White Hart Lane, home of Tottenham Hotspur.
Under Armour continues to increase its global presence through strategic expansion in key international markets including Mainland China, Hong Kong and Taiwan. The brand has opened six Under Armour specialty stores on Mainland China in the past two years and one in Taiwan. Additionally, the brand launched in Hong Kong this past July through a partnership with leading retail chain GigaSports.