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Ridemakerz/M&M’s World New York

BY CSA STAFF

A new concept in experiential retailing, Ridemakerz offers an immersive and playful environment where kids from 6 to 106 can build their own customized toy cars and trucks. The design is automobile-inspired, combining elements of an auto showroom, parts store, custom body shop and a car show. There are seven zones in the 3,000-sq.-ft. space; each one has its own specific role in the car-making process. The decor has a larger-than-life feel, with 3-D fixtures and dynamic visuals. From the high-impact “hero car” graphics to the black-and-white checkered flooring with embedded messaging, Ridemakerz is fun from the word “go.”

The M&M’s brand takes on Manhattan’s Times Square in a 25,000-sq.-ft. glass box that boasts three levels of interactive attractions and one-ofa-kind gifts and souvenirs—not to mention 72 different variations of its namesake confection. Featuring two enormous video screens on the exterior, the all-glass storefront allows the colorful interior to serve as billboard and beacon for the famous brand.

Inside, the design reflects the fun, color and character of M&M’s. Shapes throughout the space are consistently curved to recall the uniquely rounded candy. Signature displays, cabinetry and furniture are smooth, glossy and as seamless to the touch as possible and done in the classic M&M’s colors. Larger-than-life replicas of M&M’s brand characters are fashioned with a distinctly New York twist.

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Stage Stores says Peebles evp to retire

BY CSA STAFF

HOUSTON Stage Stores today announced that Dennis Abramczyk, evp and coo of its Peebles Division, will be retiring after approximately nine years with the company. He will continue to serve in his position until a replacement is found.

Jim Scarborough, chairman and ceo, commented, We want to thank Dennis for his contributions and service to our company, and we wish him well as he begins this new phase of his life. We will immediately begin a search for his successor, and we are pleased that Dennis will be staying on until the conclusion of our search process, as this will ensure a smooth and orderly transition.

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Home Depot to cut 500 HQ jobs

BY CSA STAFF

ATLANTA Home Depot is cutting 500 jobs at its headquarters. According to reports the cuts make up 10% of the 5,000 employees who work at the headquarters.

The cuts are partly due to the struggling U.S. economy, which has hurt market conditions, reports said. Employees were notified of the eliminations today, they will be paid through April 4.

Home Depot reported fiscal 2007 third quarter consolidated net earnings of $1.1 billion, or 60 cents per diluted share, compared with $1.5 billion, or 73 cents per diluted share, in the same period in fiscal 2006.

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