OPERATIONS

Rite Aid launches loyalty program for seniors

BY Staff Writer

Camp Hill, Pa. — Rite Aid is launching a loyalty program for consumers 65 and up. The new program is the latest extension of the chain’s customer loyalty program wellness+.

The integrated campaign for Wellness65+ features seniors actively engaged in activities like swimming laps, riding a roller coaster or having a water fight with grandchildren. It also promotes such program offerings as personalized pharmacist consultations, 20% off the first Wednesday of each month for seniors and the ability to earn one point for every dollar they spend on prescription co-pays, including those supported by government-funded programs up to a maximum of 25 points per prescription (except in New York and New Jersey).

"Amid new healthcare legislation and the growing array of options, heath care can be more confusing than ever," said Rite Aid senior VP marketing John Learish. "A key goal of Wellness65+ is to create ongoing dialogue between Rite Aid pharmacists and their patients to better help them reach their wellness goals. Wellness65+ provides seniors, one of our most important consumer bases, with products and services specifically targeted to meet their needs."

Wellness65+ will be supported by direct and digital channels, including social media. A cross-country mobile tour will visit more than 30 Rite Aid markets between now and March 2014, with partnerships in each city between Rite Aid and local organizations to host special community wellness events for seniors and their families. These will include free health screenings, pharmacist consultations and local experts on fitness, finance, legal and technology issues.

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Experian: Walmart.com tops back-to-school shopping

BY Marianne Wilson

New York — Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears.

Experian noted that brick and mortar stores are getting the majority of search traffic to date. The company also said that offers in subject lines were present on 37% of back- to-school email, and generated 57% of total email revenue in 2012.

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Amazon to hire 7,000 workers in DCs, customer service

BY Marianne Wilson

Seattle — Amazon said it will hire more than 5,000 full-time workers in its U.S. fulfillment centers and 2,000 customer service staff, including part-time and seasonal employees, to meet growing customer demand.

The company said it will immediately begin hiring at 17 fulfillment centers for tasks that include picking items from warehouse shelves, packing them for delivery and operating new technology installed to streamline operations.

“We’re hiring more than 5,000 people to join our team and help us continue to innovate and serve our customers,” said Dave Clark, VP of worldwide operations and customer service at Amazon.

The announcement comes ahead of President Obama’s visit Tuesday to Amazon’s Chattanooga, Tenn., fulfillment center.

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