MARKETING/SOCIAL MEDIA

Rite Aid Offers Gas Promo to Boost Rx Business

BY CSA STAFF

Camp Hill, Pa. Customers who transfer their prescriptions to Rite Aid with a qualifying coupon soon will receive a $30 gift card and have a chance to win a year’s worth of free gas valued at $2,600.

Rite Aid announced its “Fill Up & Fuel Up” program running June 6, 2008, through Jan. 10, 2009.  During the sweepstakes period, a total of 31 winners drawn from a chain-wide weekly drawing each will receive a Gas Gift Card totaling $2,600, good at any gas station.

Customers redeeming a “Fill Up & Fuel Up” coupon available in Rite Aid weekly circulars and other advertising and promotions materials will receive a $30 Rite Aid gift card for transferring a prescription.

“We can’t control the price of gas, but for 31 lucky winners, this sure will make traveling a bit easier,” John Learish, Rite Aid senior VP of marketing, said in a statement.

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Staples to offer no-return DVD rentals

BY CSA STAFF

FRAMINGHAM, Mass. Staples, according to reports, is offering a new service that allows customers to rent DVDs at its stores without having to return them.

Starting in mid June, customers will be able to rent a limited selection of titles, which are on Flexplay DVDs that automatically erases the content after 48 hourse from opening the inner package. Customers can recycle the DVDs with other plastics.

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Linens ‘N Things approved for DIP financing

BY CSA STAFF

CLIFTON, N.J. Linens ‘N Things reported that the United States Bankruptcy Court for the District of Delaware entered a final order approving the company’s $700 million Debtor-in-Possession (DIP) financing by General Electric Capital. The approval, granted during a Wednesday, May 28 hearing before Judge Christopher Sontchi, provides LNT with access to the capital necessary to meet its ongoing obligations during the restructuring process.

We are pleased with the Courts approval of our financing as it is an important step in our restructuring efforts, said Michael Gries, chief restructuring officer and interim ceo. It reinforces our commitment to the vendor community and to providing our guests with the assortment of merchandise and quality of service they have come to expect from Linens ‘N Things. 

Linens ‘N Things filed to reorganize under Chapter 11 on May 2 in the United States Bankruptcy Court for the District of Delaware. Interim approval of the DIP financing was granted on the same day.

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