Rite Aid partners with text4baby
Camp Hill, Pa. – Rite Aid Corporation has been named the first national retail partner of text4baby, a free text-messaging service for pregnant women and mothers of infants under age 1. Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby.
In Rite Aid wellness stores, Wellness Ambassadors will also be able to provide information on the program and help mothers enroll. Women who text “RABABY” or “RABEBE” to 511411 will receive three free text messages per week throughout their pregnancy and baby’s first year, in English or Spanish, respectively. The interactive messages are personalized to the mother’s due date or baby’s birth date. Topics include safety, nutrition, birth defects prevention, safe sleep, developmental milestones and more.
“Our partnership with text4baby and founding sponsor Johnson & Johnson directly aligns with our commitment to improving the health and well-being of women, our core customer, and their children,” said John Learish, senior VP of marketing, Rite Aid. We’re pleased to be able to use our broad customer base and our associates to help connect women to text4baby and the valuable information it provides to mothers.”
McDonald’s gets healthy
Oak Brook, Ill. — McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.
McDonald’s specifically commits to: provide customers a choice of a side salad, fruit or vegetable as a substitute for french fries in value meals. The commitment also includes the following related to the promotion and advertising of Happy Meals:
- Promote and market only water, milk, and juice as the beverage in Happy Meals on menu boards and in-store and external advertising.
- Utilize Happy Meal and other packaging innovations and designs to generate excitement for fruit, vegetable, low/reduced-fat dairy, or water options for kids.
- Dedicate Happy Meal box or bag panels to communicate a fun nutrition or children’s well-being message.
- Ensure 100% of all advertising directed to children to include a fun nutrition or children’s well-being message.
McDonald’s says it will retain an independent, reputable third party organization to verify progress on the commitment in a clear and transparent manner as part of the agreement. All pieces of this commitment will be implemented in 30%-50% of the 20 major markets within three years and 100% of the 20 markets by 2020.
SGK appoints managing director of brand development
SGK, formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company, has appointed Scott Lucas to the new position of managing director, brand development to oversee its Brandimage and Anthem operations in Cincinnati.
According to the company, its brand development group drives brand performance by creating desirability through two brands: Brandimage and Anthem. Brandimage creates brands through the development of brand equity design and brings them ‘to the shelf’ to seduce shoppers at the point of decision. Anthem sells brands from the ‘shelf out’ by amplifying and elevating brand desirability.
"I am excited to lead the brand development teams in Cincinnati and to leverage our business-driven design model to drive brand performance for our global and regional clients," said Lucas. "As brand performance is a function of desirability and profitability, it is gratifying to be a part of an organization that recognizes the relationship between brands, branding, and business."
"It’s great to see that we’ve got the right leader in such an important role and in such an important market for SGK," said Eric Ashworth, president. "His arrival brings a lot to not only the Cincinnati team but also the company as a whole. I am confident that Scott and team will elevate the ‘desirability’ of packaging all the way up to the shelf and ‘amplify’ its unique design language all the way down the aisle and out the door to help drive brands that perform."
Prior to joining SGK, Lucas spent 10 years with Interbrand. He served as executive director, new business at Interbrand Cincinnati where he established and led a Cincinnati-based team responsible for new business development, marketing and public relations for the North American consumer packaged goods (CPG) practice. Before his move to Cincinnati, he served as managing director, consumer branding, at Interbrand New York.
Previous roles earlier in his career included business-building executive experience in New York at branding and design consultancies, including his own firm.
Lucas earned a bachelor of arts in communication from Villanova University.