News

Rite Aid to pay fine for dumping

BY Staff Writer

Los Angeles — Rite Aid Corp. has been ordered to pay more than $12 million to settle a civil environmental protection lawsuit filed in California claiming about 600 of its stores illegally dumped pesticides, bleach and other toxics, the Associated Press reported.

The lawsuit was filed last month by the district attorneys of Los Angeles, San Joaquin and Riverside counties, with a total of 52 California district attorneys joining the civil action.

Authorities say inspectors found Rite Aid illegally trucked and dumped pesticides, bleach, paint, solvents and other toxics in landfills.

A permanent injunction prohibits the company from engaging in similar action again. Stores will be required to retain their hazardous waste in segregated, labeled containers.

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PGA Tour Superstores improve ops efficiency with SAP

BY Dan Berthiaume

Roswell, Ga. – PGA Tour Superstores plans to improve operational efficiency and prepare for future growth using the SAP HANA business intelligence platform and the new SAP Customer Activity Repository application.

In an Oct. 8 session at the SAP Retail Forum 2013 in Dallas, Stephen McDonnold, CIO of PGA Tour Superstore, explained how his company and Cognizant Technology Solutions are working with SAP to create an IT environment supporting maximum operational efficiency.

“We had an antiquated data model,” said McDonnold. “There were different results from different tables. Probably not horribly wrong, but an end-to-end solution gives you one answer.”

PGA Tour Superstore runs SAP 2.3 and manages all operations with SAP technology except front-end e-commerce, which the retailer runs with a RedPrairie application. Its loyalty program is handled by a Cognizant solution integrated with SAP databases.

The retailer seeks to further improve operational efficiency by implementing a cloud-based HANA business intelligence platform that will officially launch in May 2014 as part of a two- to three-year venture. The platform will initially be hosted in Germany but eventually migrate to a North American hosting location. HANA will enable PGA Tour Superstore to adapt best practices across the organization and also prepare for a 25% store growth trajectory planned for the next few years.

The platform will also support a rollout of the Customer Activity Repository, which brings together customer, sales and inventory information from siloed applications, as well as SAP Planning for retail. Because golf manufacturers release entirely new product lines so frequently, the retailer plans to replace sales history data used for analysis every year.

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MARKETING/SOCIAL MEDIA

Arby’s supports national loyalty campaign with PunchTab

BY Dan Berthiaume

Sandy Springs, Ga. – When Arby’s recently launched a new brisket sandwich menu item, the retailer chose PunchTab to help build a rewards campaign called “The League of Brisket.” The campaign encourages customers to join the league and complete challenges to earn free food and gear, as well as an entry for a chance to win the grand prize of pro football tickets and “the ultimate tailgate party.”

The Arby’s campaign engages and rewards participants for uploading purchase receipts. Participants are also rewarded for engaging with Arby’s across a variety of channels, including checking in at an Arby’s location, taking online quizzes, Tweeting, Liking, and completing online challenges. For example, an Arby’s fan can earn 1,000 points for uploading a photo on Instagram using the #LeagueOfBrisketRewards hashtag, and get another 1,000 points for checking in at Arby’s on Foursquare or Facebook. For making a purchase and uploading the receipt, Arby’s customers will receive 3,000 points.

For this campaign, PunchTab created a mobile web and web experience which lets Arby’s customers upload a receipt without requiring an app download. When users make a purchase, they can take a picture of their receipt and submit it via the mobile web site. The receipt image is automatically uploaded and upon verification, points are rewarded. Alternatively, consumers can upload their receipt from their computer and submit it online from the campaign home page.

In the first week of this deployment of receipt scanning in a QSR rewards campaign, 24% of participants who checked in purchased the sandwich and uploaded their receipt.

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