Rite Aid taps Provision Interactive for in-store 3D rewards centers
Chatsworth, Calif. — Provision Interactive Technologies has entered into a multi-year partnership with Rite Aid Corp. to install Provision’s 3D Reward Centers kiosks inside select Rite Aid stores. The kiosks will generate 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.
The project will begin with a 10-store pilot in the Los Angeles and New York markets, followed by a 200-store rollout in those same markets. Rite Aid’s wellness+ customer loyalty program will be integrated into the program, allowing wellness+ members to access their account details and load digital coupons to their cards for instant savings while in these stores.
In addition to Provision’s 3D holographic display, each unit also has a 2D interactive touch screen that provides consumers access to wellness+ information as well as Rite Aid promotions, rewards, coupons and product samples. Brand marketers will be able to showcase their products via 3D advertising and engage viewers via the interactive touch screen interface.
"These kiosks provide convenient access for our wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the ProVision network,” said Craig Riner, VP of marketing for Rite Aid. “They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers."
The kiosks are also able to print coupon offers, allowing Rite Aid and other advertisers to offer customers sales influencers at the point of purchase. The 3D holographic display projects videos in front of the screen without the need for any special glasses.
Wal-Mart launches fresh produce initiative
Bentonville, Ark. – Wal-Mart is launching an initiative to increase the amount of fresh produce on its shelves. The effort includes buying produce directly from growers for immediate shipment to stores, performing independent weekly fresh produce checks at stores and providing fresh produce training for associates.
Wal-Mart has hired produce experts to work directly with farmers in the key growing regions where the company has produce-buying offices and is also offering a 100% money-back guarantee if produce is not fresh. The company previously promised to double its sales of locally grown produce by December 2015.
"Empowering our associates with the tools to guarantee our produce quality is a critical component to our 100% money-back guarantee," Jack Sinclair, executive vice president of the food business for Walmart U.S. "These efforts, combined with the weekly produce checks and operational changes, will ensure our customers bring home the freshest fruits and vegetables."
Value City launches social media contest
Columbus, Ohio — Value City Furniture and American Signature Furniture are launching a social media contest to promote their new e-commerce sites. Customers can win prizes for sharing favorite items from the retailers’ websites and sharing them on the Facebook, Twitter, Google Plus, Instagram and/or Pinterest accounts. Customers can enter through any or all of these social networks through July 1. The retailers, owned by American Signature Inc., are giving away up to $10,000 in free furniture as part of the contest.
“We’re always trying to give our customers the best experience possible," says Steve Haffer , executive VP of e-commerce for American Signature, Inc. "We believe purchasing online will make the furniture buying process a lot easier."