OPERATIONS

Rite Aid taps Provision Interactive for in-store 3D rewards centers

BY Marianne Wilson

Chatsworth, Calif. — Provision Interactive Technologies has entered into a multi-year partnership with Rite Aid Corp. to install Provision’s 3D Reward Centers kiosks inside select Rite Aid stores. The kiosks will generate 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.

The project will begin with a 10-store pilot in the Los Angeles and New York markets, followed by a 200-store rollout in those same markets. Rite Aid’s wellness+ customer loyalty program will be integrated into the program, allowing wellness+ members to access their account details and load digital coupons to their cards for instant savings while in these stores.

In addition to Provision’s 3D holographic display, each unit also has a 2D interactive touch screen that provides consumers access to wellness+ information as well as Rite Aid promotions, rewards, coupons and product samples. Brand marketers will be able to showcase their products via 3D advertising and engage viewers via the interactive touch screen interface.

"These kiosks provide convenient access for our wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the ProVision network,” said Craig Riner, VP of marketing for Rite Aid. “They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers."

The kiosks are also able to print coupon offers, allowing Rite Aid and other advertisers to offer customers sales influencers at the point of purchase. The 3D holographic display projects videos in front of the screen without the need for any special glasses.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Webinar: Charlotte Russe uses mobile analytics to drive profitability

BY Marianne Wilson

New York — Debra Jensen, CIO of Charlotte Russe, will share how this 500-store fashion retailer leverages real-time POS data to make decisions that drive profitable growth in a Chain Store Age Webinar on June 6, at 2 p.m. ET (11 a.m. PT).

Hear how SAP HANA-based analytics is providing Charlotte Russe with up-to-the-moment, early indicators of sales velocity, margin and inventory position as well as other key metrics. To register, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

L.Moles says:
Jun-05-2013 07:12 pm

Charlotte Russe is very
Charlotte Russe is very impressive and as we know that mobile marketing today is increasing. http://www.prohackingtricks.com/2013/05/server-and-admin-app-for-android-and-iphone.html

L.Moles says:
Jun-05-2013 07:12 pm

Charlotte Russe is very impressive and as we know that mobile marketing today is increasing. http://www.prohackingtricks.com/2013/05/server-and-admin-app-for-android-and-iphone.html

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
STORE SPACES

Schimenti breaks ground on center to house all Bed Bath & Beyond brands

BY Marianne Wilson

Ridgefield, Conn. — Schimenti Construction Company breaks ground on a $15 million retail shopping development in the Deptford Town Center shopping center in Deptford, N.J. The one-story 100,000-sq-ft. building will be the first to include every Bed Bath & Beyond brand under one roof: Bed Bath & Beyond, Christmas Tree Shops, buybuy Baby and Harmon Face Values.

“We are pleased to be selected by Bed Bath & Beyond on this exciting retail space,” said Schimenti senior project manager Gregg Chappell. “Over the last ten years, Schimenti has successfully completed more than 40 projects for Bed Bath & Beyond, including their corporate headquarters and several flagship or other high profile projects. We look forward to adding this project to our list of successful collaborations.”

Construction began in June and is slated for completion in December 2013. The project architect is Michael Crislip of Herschman Architects, Cleveland.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...