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Robert Nardelli joins board of Pep Boys

BY Marianne Wilson

New York — Robert Nardelli, the former chairman and CEO of The Home Depot and Chrysler, is joining Pep Boys.

Nardelli has been appointed to Pep Boys’ board of directors, bringing the current size of the board to nine directors.

Nardelli is the founder and CEO of XLR-8, LLC, an investment and advisory firm that helps companies identify weaknesses and improve performance. In addition to his roles at Home Depot and Chrysler, he is widely recognized as one the best operating executives in the United States, having served for more than 30 years in senior positions at General Electric.

“I am very excited and proud to be joining the Board of Pep Boys and to be returning to the automotive industry, especially as part of this leading aftermarket service and retail chain,” Nardelli said.

Pep Boys has over 7,500 service bays in over 800 locations in 35 states and Puerto Rico.

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Lucky, Save Mart launch rewards program

BY Marianne Wilson

Modesto, Calif. — Lucky and Save Mart announced the launch of a rewards program driven by an integrated smartphone platform targeted to fit into the busy lifestyle of today’s shopper.

Named appropriately for each banner, Save Mart shoppers can start using the “Save Smart” program starting March 4 at stores throughout Sacramento, the Central Valley and Reno. “Lucky You” will launch in Bay Area Lucky stores on March 18.

“Our new rewards program is distinctive and unique,” said Nicole Pesco, co-president and chief strategy and branding officer. “This comprehensive platform establishes a shopping profile for each member — providing them a fully integrated space to plan meals by browsing our online recipe database, creating shopping lists, clipping electronic coupons and viewing the weekly ad — simplifying the shopping experience when they arrive at the store. “

In addition, members of the new “Save Smart” and “Lucky You” programs will accrue airline-style points that can be redeemed for a variety of in-store rewards.”

The “Lucky You” and “Save Smart” rewards program offers three key benefits, all customized for the shopper.

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Dressbarn campaign integrates online, in-store elements

BY Marianne Wilson

New York — Women’s apparel retailer Dressbarn is thinking omnichannel with the launch of both a digital and in-store experience, called Dressbar, focused on exclusive designer collaborations with notable names in fashion.

Beginning March 5, the collection will be available to shoppers at Dressbarn stores, and online at dressbar.com. In addition, the retailer is opening a Dressbar pop-up shop In New York City, at 102 Fifth Avenue.

The Dressbar digital experience will offer a deeper, more personalized model of service, using interactive features to deliver helpful advice from experts, editorial content, and social engagement. An intuitive search engine will help users find their ideal dress by occasion or mood: date night, cocktails with the girls, or that "look at me now" reunion weekend.

On the store side, Dressbarn is working with Kramer Design Group to create distinctive Dressbar shop-in-shops that include integrated iPads to enhance the customer experience.

"We are taking this opportunity and capitalizing on the greatest market share of our business, the dress. There are very few retailers if any, offering this level of design and quality in the value sector," said Jeff Gerstel, president of Dressbarn.

Dressbarn, a division of Ascena Retail Group Inc, operates over 830 stores.

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