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Robert Redford expanding retail empire

BY CSA STAFF

The fashions and style of the American West are apparently resonating with shoppers of the Sundance Catalog, as the company is gearing up for big retail expansion.

The 25-year-old company founded by actor Robert Redford plans to open two locations in 2015: one in Edina Galleria in Edina, Minn., in September, and a second store in NorthPark Center in Dallas in November. Up to five additional stores are planned for 2016.

Sundance Catalog sells women's and men's apparel, footwear, jewelry and home decor. The company, which opened its first store in 2007, currently operates three locations, with a store in Corte Madera, California, Park Meadows, Colorado, and an outlet store in Salt Lake City.

"We are excited to embark on our next phase of retail growth,” said CEO Matey Erdos. “With a highly productive catalog division and a recently enhanced e-commerce platform in place, we are confident our customers will enjoy the benefits of a growing retail network. Having recently celebrated our 25th anniversary, we feel the time is right to lay the foundation for the next 25 years of growth."

With its strong historical commitment to the artisan community, Sundance Catalog offers a unique environment for artists and craftspeople to reach a broad audience of enthusiasts.

"We have the privilege of curating distinctive, artisan collections, many items of which are exclusive to Sundance Catalog,” Erdos said. “We feel it is important to bring these collections directly to our customers, and the retail environment we have so carefully designed does so in a distinctive and captivating way."

The company plans to continue its retail growth with additional stores targeted across various locations nationwide. Future locations will include malls, shopping centers, and street locations.

The design of the new stores is artisan inspired to promote the brand's heritage. The company plans to use reclaimed wood and artisan materials throughout the two new stores.

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Zulily’s first-ever site redesign emphasizes enhanced customization and usability

BY Marianne Wilson

Seattle — Online retailer Zulily has launched of its first major website redesign, which will provide a more customized daily shopping experience for each of its customers.

"We are changing the way people shop by allowing customers to easily discover unique and special products every day," said Darrell Cavens, CEO of Zulily. "The site redesign is the first of several initiatives for the year that will allow us to continue to surprise and delight our customer each and every day."

The site includes new functionality, including a complete one-to-one experience for each customer, improved shopping capabilities and technology that underscores the new and fresh products offered on the site. With 55% of North American orders placed via mobile devices, the site redesign incorporates a completely responsive interface to engage with each and every user, on whichever device they choose to browse and shop — from desktop to mobile website.

With over 100 new events and 9,000 products launching daily, the customized site will also allow the company to continue expanding its product offering to serve a growing yet varied customer-base, while providing a tailored experience to each individual user.

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RetailMeNot partners with Swirl Networks on beacon-powered in-store offers

BY Marianne Wilson

Austin, Texas — RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

The partnership enables more of RetailMeNot's retail and brand partners to engage high intent shoppers by delivering compelling offers to consumers while they shop in specific areas of a brick-and-mortar store. The company will begin to offer Swirl's platform and beacon hardware to its existing retail and brand partners, allowing them to take advantage of a powerful in-store marketing capability.

"With mobile commerce proving to be one of the most exciting new chapters of the RetailMeNot story, we have the ability with Swirl's beacon marketing platform to help more retailers and brands engage, influence and encourage millions of our users to shop smarter than ever when using their mobile device to save money on their purchases," said Cotter Cunningham, CEO and founder, RetailMeNot. "As we continue to see how important our mobile audience is to retailers, we are excited to partner with Swirl as we continue to explore how beacon technology makes the in-store shopping experience even more meaningful and valuable for consumers."

Swirl's platform leverages Bluetooth Low Energy beacons to trigger delivery of highly targeted and relevant digital promotions directly to consumers' smartphones while they shop in stores. The Swirl platform is already being used by many retailers to power in-store mobile experiences across North America.

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