REAL ESTATE

Rock’N Babies opens at Plaza Sonora

BY Staff Writer

Tucson, Ariz. — Commercial Real Estate Advisors said that Rock’N Babies has relocated its store to Plaza Sonora, located in Tucson, Ariz.

The new 1,800-sq.-ft. resale boutique opened July 1.

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Walmart takes on Daytona’s high-banked tri-oval

BY CSA STAFF

The past few months have seen Walmart leverage its 50th anniversary with a wide range of tactics, but one of the company’s most visible actions may occur this weekend.

On Friday, long-time race car driver Bill Elliott will attempt to qualify for Saturday Night’s Coke Zero 400 at Daytona International Speedway behind the wheel of the number 50 Walmart Chevrolet. Walmart is no stranger to NASCAR, but the company has never embraced car sponsorship the same way as Home Depot, Target, Lowe’s or Bass Pro Shops. Those retailers are fixtures on the NASCAR’s championship Sprint Cup circuit, but Walmart has always shunned direct sponsorship of the sport, choosing instead to engage merchandising activities that coincided with races.

That all changed this year as the company sought ways to leverage its 50th anniversary with core customers. If all goes well for Elliott in qualifying, the distinctive Walmart car with it 50th anniversary logo will rip around the 2.5 mile Daytona traffic with the rest of the field under the lights on Saturday night.

If things don’t go well for Elliott, the sponsorship effort won’t have been in vain. Walmart will have gotten a taste of the potential benefits of a deeper involvement in motorsports while also leveraging the affiliation with Elliott to drive sales at Daytona area stores. Throughout the week leading up to the race Walmart hosted driver appearances and fan events that included show cars and racing simulators.

“Walmart is the champion of the racing fan, and we are committed to providing customers with savings on authentic merchandise, as well as unique race time experiences,” said Walmart’s Daytona area market manager Corbin Norman. “We want to give fans affordability and accessibility, so they can enjoy race time with their families and friends.”

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Retail marketing firm looks to score with innovative soccer event

BY CSA STAFF

Kendal King Group has created a unique event to be held in Northwest Arkansas later this summer that is designed to simultaneously benefit local charities while commemorating the firm’s 25th anniversary.

The First annual Kick for Kids 3V3 Soccer Tourney will be held on Aug. 25 at Bentonville’s Sugar Creek Soccer Park. As the name implies, the tournament involves teams of three competing against one another in fast-paced games that consist of two 15 minute halves. The small team size and quick games means Kendal King’s event can accommodate as many as 300 teams across 20 different divisions ranging from the young and inexperienced to older highly skilled players. The cost of entry is $150 and all proceeds along with additional sponsorship dollars help fund the Northwest Arkansas Lightning Soccer Club, The Children’s Shelter, and Boys & Girls Club.

Team divisions are based on age, gender and competition level. Games are scheduled to begin at 8 a.m. and conclude at 7 p.m. The format ensures each team participates in a minimum of three games.

“This tournament is about giving back to a community that has been so good to us over the years,” said Kendal King group VP Jakob Nilsson.

Nilsson is well know on the local soccer scene and won the Arkansas State Soccer Association’s Coach of the Year honor in 2009. He currently coaches several different age groups for the Lightning soccer clubs. Along with Kendal King Group account executive, Mark Burrell, the two have played an integral role in building the club’s popularity since its founding eight years ago. Burrell recently served as the tournament director from 2007 until 2011.

Team registration is now open through August 10th on the Northwest Arkansas Lightning website at www.nwalightning.com.

For questions about the event and corporate sponsorships, Nilsson can be reached at 479-273-9600 x221 or [email protected].

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