News

Roller Furniture selects SAF AG to automate ordering

BY CSA STAFF

Dallas — SAF AG said Monday that Roller, a German furniture discounter, will utilize SAF RetailSuite Store software to create automatic orders to optimize the replenishment process and regain valuable time for customer service.

The company signed a license agreement and will use the solution across its 100 stores in Europe.

During a pilot phase, three stores ordered a selected product assortment fully automated by SAF’s software. This assortment consisted mainly of items that would be available for immediate sale, not ordered based on specific customer orders. Using SAF RetailSuite Store software, Roller reduced its ordering time by 50%, said SAF AG.

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FINANCE

Anna’s Linens extends banks rewards program with Affinity Solutions

BY CSA STAFF

New York City — Affinity Solutions, a provider of partner-funded rewards programs, announced that it has signed an extension with Anna’s Linens as a client in its bank rewards program, which connects national and local retailers to a network of over 400 banks. Anna’s Linens will also continue its use of the Affinity Dashboard, a proprietary analytic tool that offers retailers access to in-depth consumer spend data.

The retailer has been an Affinity Solutions bank programs client since September 2009, and has also been utilizing the Affinity Dashboard since its launch in late 2009. Anna’s Linens also upgraded its Dashboard access to include regional spend data last August.

“Over the past year, we have seen a marked improvement in our market share, sales and foot traffic that has been attributable to our participation in Affinity Solutions’ bank rewards programs,” said Dawn Den Hartog, director of marketing for Anna’s Linens. “Furthermore, we are excited to be able to apply the Affinity Dashboard’s regional data to help push our marketing efforts even further.”

Anna’s Linens currently offers a 3% cash-back reward to cardholders at five regional and national banks.

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News

Cabela’s launches mobile strategy with Digby

BY CSA STAFF

Sidney, Neb. — Cabela’s announce the launch of an optimized mobile website through mobile-commerce provider Digby. Through Digby’s mobile-commerce software platform, Cabela’s is enabling mobile as a strategic channel that complements their e-commerce website, catalogs and products sold in more than 30 stores in the United States and Canada.

Cabela’s unique and optimized mobile experience will allow customers to easily search and purchase items when they visit cabelas.com on popular mobile devices including the iPhone/iPod Touch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by category, shop by brand, store locator, e-mail and a complete site search.

“We are very excited to expand into mobile so our loyal customers can now access our great products, services and information anytime, anywhere from the palm of their hands.” said Derek Fortna, Internet marketing manager for Cabela’s.

Cabela’s decision to enable mobile through Digby’s Mobile Commerce Software Platform comes at an opportune time. According to IDC1, the smart phone market is expected to grow 55% this year alone — a greater increase than previously predicted.

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