OPERATIONS

Rona appoints former Metro exec as new president and CEO

BY Katherine Boccaccio

Boucherville, Quebec, Canada — Canadian home-improvement chain Rona Inc. announced Tuesday it has named Robert Sawyer as president and CEO, effective next month.

Sawyer was previously an executive at grocery chain Metro Inc.

Rona’s acting CEO Dominique Boies will remain as company CFO.

The retailer, which rejected a takeover offer from Lowe’s Cos. last year, revamped its board in January after heavy-weight shareholders Caisse de Depot et Placement du Quebec and Invesco Canada Ltd., pushed out veteran CEO Robert Dutton amid dissatisfaction with five years of sliding profits.

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S.Gacho says:
Mar-26-2013 10:14 am

There are a lot of home
There are a lot of home improvements in order for a lot of people to live in those kind of house. When you want it as your business, make sure that everything is okay. - Michael Courouleau

S.Gacho says:
Mar-26-2013 10:14 am

There are a lot of home improvements in order for a lot of people to live in those kind of house. When you want it as your business, make sure that everything is okay. - Michael Courouleau

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OPERATIONS

Ace Hardware launches ‘Meet the Aces’ marketing campaign

BY Katherine Boccaccio

Oak Brook, Ill. — Ace Hardware said Tuesday it has unveiled a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service.

The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

The marketing campaign will employ strategic, integrated marketing initiatives, including national television and print advertising, targeted online and radio spots, rich media, social media, in-store signage, emails to members of the Ace Rewards customer loyalty program, and public relations initiatives.

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S.Gacho says:
Mar-26-2013 10:15 am

Ace hardware is a known
Ace hardware is a known business all over the world. You can find everything you need in order to improve your house. - Michael Courouleau

S.Gacho says:
Mar-26-2013 10:15 am

Ace hardware is a known business all over the world. You can find everything you need in order to improve your house. - Michael Courouleau

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REAL ESTATE

Hodgdon Group completes 15th retail project for Ashley Furniture

BY CSA STAFF

Colton, Calif. — The Hodgdon Group announced that it has completed construction of the conversion of a former Babies "R" Us building at Eastland Center in West Covina, Calif., for the opening of an Ashley Furniture HomeStore on March 15.

Hodgdon Group’s HMC Construction handled all entitlements and served as the design-build contractor for the major renovation of the 42,000-sq.-ft. freestanding building. The West Covina location, in Eastland Center, represents the 15th Ashley Furniture HomeStore to be completed by the Hodgdon Group.

Eastland Center is a 805,000-sq.-ft. retail power center anchored by a new Walmart Supercenter, Target, Burlington Coat Factory, Dick’s Sporting Goods, Bed Bath & Beyond, Marshalls, Old Navy, Ross, PetSmart and others.

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