ECOMMERCE

RoomStore re-launches e-commerce site with Blueport Commerce

BY CSA STAFF

Waltham, Mass. E-commerce technology-provider Blueport Commerce said Monday that furniture retailer RoomStore.com has relaunched its website leveraging the Blueport e-commerce platform.

The new site includes improvements to the online customer experience to drive results online and in stores, according to RoomStore.  

“The Blueport platform is specifically designed for big-ticket retailers that have complex delivery models and rely heavily on their websites to drive traffic to local stores,” said Ned Crosby, chief merchandising and marketing officer at RoomStore. “The company understands our unique business challenges and addresses them with a solution architected around the need for multichannel localization.”

The re-launched RoomStore site includes new features such as precision localization that automatically adjusts the site based on a user’s location; collection browsing, which allows users browsing a category the ability to flip through a series of styled room settings versus a standard list of search results; shoppable images; a collaboration bar tool, which allows shoppers to find a local store, print a store-ready page, chat or get advice via social media; live chat/click-to-call; user-generated product reviews; social bookmarking; enhanced checkout; and Akamai acceleration. 

RoomStore operates more than 70 stores in Virginia; Maryland; Pennsylvania; North Carolina; South Carolina; Alabama; Florida; and Texas.

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New energy in electronics

BY CSA STAFF

Several initiatives in the electronics area announced last week should help Target narrow the competitive gap while improving customer satisfaction and minimizing returns. The company created a free service called 1-877-myTGTtech to assist customers with questions and provide technical support. A new Target Mobile offering takes advantage of a relationship with RadioShack to create in-store mobile centers that will be in 850 stores by year-end and chain-wide by 2011. The third initiative involves a trade-in offering whereby customers can return used equipment and devices and receive credits toward future purchases. The trade-in program launched in Northern California on Aug. 24, will rollout to additional stores in September and will be available in approximately 850 stores by the end of the year. Customers bring their items to the Target Mobile counter for appraisal, which can range from a few dollars up to more than $200. At the beginning of the year Target began offering a nationwide TV delivery and installation service.

Tech services and product installation go a long way toward addressing the issue of customer satisfaction and minimizing returns which directly correlate to the increasing sophistication and complexity associated with purchasing and installing a television.Frankly, the upgrades to Target’s electronics offerings and services are overdue. The company had slipped in recent years, especially relative to a company like Best Buy, but even compared with Walmart where considerable emphasis had been placed on upgrading the branded product offering and an improved customer experience.

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Former Sears exec named EVP A&P

BY CSA STAFF

MONTVALE, N.J. A&P has announced the appointment of Tom O’Boyle to the new position of EVP, effective immediately. In this role, Tom will be responsible for leading the merchandising, marketing, supply and logistics departments to develop a cohesive synergy between these critical functions, reporting to president and CEO Sam Martin.

Martin said, “Tom is an expert merchant with a proven track record of aligning merchandising offers with exciting marketing programs to meet customers’ needs. His appointment completes my dynamic executive management team which will lead our Company’s turnaround initiative.”

Prior to joining the A&P, O’Boyle was prresident and SVP food and drug for Sears. Before that, he was SVP merchandising and marketing for Albertson’s.

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