News

Rosetta launches new mobile website for Hhgregg

BY Katherine Boccaccio

Princeton, N.J. — Digital and interactive agency Rosetta said Wednesday it has teamed with appliance and electronics retailer Hhgregg to launch a mobile e-commerce site to complement the re-designed Hhgregg.com website.

Hhgregg said it began working with Rosetta in early 2011 to develop an e-commerce platform that would provide the same high level of customer service as is provided in-store and to enable the company to compete more effectively with national multichannel retailers.

Using IBM WebSphere Commerce, Hhgregg and Rosetta created an online experience that features instant access to in-store and online product availability, access to Hhgregg’s lowest prices on appliances and electronics; enhanced navigation and guided search; personalized recommendations; expanded learning content, product tours and guides; additional shipping options, including pick-up in the store; and access to real-time order tracking.

“Improving Hhgregg.com is an important part of our strategy, and we know our customers expect a great purchase experience online as well as in store," said Dennis L. May, president and CEO of Hhgregg.

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OPERATIONS

Jones Lang LaSalle launches iPad app prototype to support leasing

BY Katherine Boccaccio

Chicago — Jones Lang LaSalle announced Wednesday that it has launched an iPad app prototype for its retail leasing team to support the 98 million-sq.-ft. nationwide retail portfolio it manages.

The app features interactive lease plans that include all relevant property information, detailed images of the interior and exterior space, aerial photos, demographics information and an interactive map. All of the information is updated automatically via a centralized database, eliminating the need to reprint expensive color brochures that become outdated.

“This flexible and dynamic technology platform will enable us to work smarter by creating a streamlined leasing and marketing process that will ultimately enhance our ability to serve our clients,” said Greg Maloney, CEO and president, Jones Lang LaSalle Retail. “Not only is this a more sustainable practice, our teams can now travel lighter with all the information they need on their iPad.”

The leasing app is based off of a web-based cloud service called Property Capsule designed to manage portfolio data across a variety of mediums. The core architecture is focused around providing a central repository “cloud” for all property-related data such as property overviews, leasing agent contacts, tenant lists, site plans, photos and demographics. Managed access to this data is then provided to a series of outputs including printed materials and Jones Lang LaSalle’s website.

Jones Lang LaSalle Retail engaged digital media design company No.Inc. to provide strategic leadership and execution for the development of the app.
The firm said it is also in the early stages of developing a similar app to be used by its property management teams.

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FINANCE

ComScore: Online spending up 13% to $36 billion in Q3

BY Marianne Wilson

Reston, Va. — Online retail spending reached $36.3 billion for the third quarter of 2911, up 13% versus year ago, according to comScore. This growth rate represented the eighth consecutive quarter of positive year-over-year growth and fourth consecutive quarter of double-digit growth rates.

The top-performing online product categories were: digital content & Subscriptions, event tickets, jewelry & watches, consumer electronics (excl. computer peripherals) and computer software. Each category grew at least 15% versus a year ago, comScore reported.

“The third quarter of 2011 saw a continuation of the year’s strength in U.S. retail e-commerce spending, even in the face of renewed economic headwinds and uncertainty facing the U.S. consumer,” said comScore chairman Gian Fulgoni. “More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet’s fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending.”

Other highlights from third quarter 2011 include:

  • The 13% increase was primarily a function of an increase in the number of buyers (up 22%), with 74% of all Internet users making at least one online purchase in the quarter.
  • Forty percent of e-commerce transactions included free shipping, down from a peak of 49% percent in fourth quarter 2010. Free shipping rates tend to peak during the holiday season.
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