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Roundy’s names accounting exec CFO

BY Dan Berthiaume

Milwaukee – The board of directors of Roundy’s Inc. has named Michael Turzenski, currently Roundy’s group VP and chief accounting officer, as group VP, CFO. Turzenski replaces Darren Karst, who is leaving the company to become CFO of Rite Aid Corp. as of Aug. 10.

Turzenski has served in his current role since February 2012. Turzenski joined Roundy’s in 2007 as VP, controller.

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Dickey’s launches omnichannel campaign

BY Dan Berthiaume

Dallas — Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.

In conjunction with the new campaign, Dickey’s is launching a social media contest that asks guests “What is barbecue to you?” Guests are asked to upload a photo or video on the national Facebook, Twitter or Instagram page using the hashtag #WeSpeakBarbecue. The best photo will win free barbecue for an entire year.

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Oyster ebook service expands platforms

BY Dan Berthiaume

New York — Unlimited ebook subscription service provider Oyster has launched Web and mobile Web readers. Now available to read on Web and mobile web browsers, the expansion marks Oyster’s second new platform since June 2014, when it launched an Android platform.

Oyster continues its partnership with two of the five largest publishers in the world, and six of the top 10. Oyster is available for $9.95 per month and scrolls top to bottom like a blog.

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