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Roundy’s selects Symphony EYC to leverage customer insights

BY Dan Berthiaume

Milwaukee – Roundy’s Supermarkets has selected Symphony EYC Customer Insights behavioral insights platform and expertise to enable customer-centric business processes. With Symphony EYC, Roundy’s will gain and leverage consumer insights to optimize product selection, customer communication and other critical functions across all Roundy’s grocery stores and pharmacies throughout the Midwest.

Symphony EYC Customer Insights will enable Roundy’s to increase customer loyalty by ensuring assortment, inventory availability, promotions, perceived price and the overall shopping experience are planned around the customer’s needs and preference.

"Symphony EYC will assist us in developing customer insights that we will use across the business to improve the customer experience," said Don Hamblen, general VP and CMO, Roundy’s. "With a successful implementation, we will improve our overall value proposition and competitive differentiation. As a result, we believe our customers will reward us with increased loyalty."

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Intelligrated launches automated storage/retrieval system

BY Dan Berthiaume

Cincinnati – Intelligrated is launching the Intelligrated OLS shuttle system, an automated storage and retrieval solution designed to provide quick access to individual cartons, totes and trays in a minimal footprint for high-volume distribution, fulfillment and manufacturing environments. The Intelligrated OLS shuttle system provides access to a variety of product types for goods-to-operator fulfillment, just-in-time inventory management, as well as product sequencing and buffering to support mixed-unit load, full-case and break-pack order fulfillment, order consolidation and route-based delivery.

The scalable system design expands to meet storage and throughput requirements through additional racking height or shuttles. Intelligrated designs, integrates, controls, installs and commissions each OLS system, providing 24X7 after-sales service and support through its nationwide network of local support centers, customer service Dashboard incident and project tracking database, and OnTimeParts catalog.

“The addition of the shuttle system is a strategic component of Intelligrated’s mission to provide single-source, integrated automated material handling solutions that drive distribution and fulfillment productivity for customers around the world,” said Chris Lingamfelter, VP, integrated system sales and strategy. “This system provides automated, flexible product handling in an efficient design backed by comprehensive service and support.”

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Sears to spin off Lands’ End on April 4

BY Marianne Wilson

New York — Sears Holdings Corp. said its board has approved the spin on of its Lands’ End business, effective April 4, according to a filing with the U.S. Securities and Exchange Commission.

The agreement, which was announced in December, will make Lands’ End an independent company that will trade on the Nasdaq under the symbol “LE.”

Sears stockholders on record as of March 24 will receive about 0.3 shares of Lands’ End common stock for each share of Sears they own.

Lands’ End will pay a $500 million dividend to Sears before the spin-off financed by a new senior secured term loan. Lands’ End may also borrow up to $175 million for working capital through an asset-based senior secured revolving credit facility, Sears said.

Sears purchased Lands’ End in 2002 for $1.9 billion in 2002. The company generates most of its sales through e-commerce and catalogs, and also operates some 290 retail outlets, primarily inside Sears stores. As part of the spinoff, Lands’ End will enter into a lease agreement, initially paying Sears about $27 million in total annual rent for its in-store locations. The lease obligation will drop to $10.9 million for 102 Sears locations by 2019, according to the filing.

Lands’ End is the latest Sears’ business unit to be shed off by the struggling retailer. In 2012, Sears spun off its Sears Hometown and Outlet division and, in 2011, it spun off its Orchard Supply Hardware Stores business.

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