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Rue La La hires publishing exec as CMO

BY Dan Berthiaume

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company’s marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

"Innovative marketing strategies that combine content and commerce are my passion. It has driven and defined my career," said Domeniconi. "I believe there are endless opportunities for imaginative ideas to develop experiential content that will change how we shop. I am excited to join the team and bring these to life at Rue La La."

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Revionics and Nielsen integrate pricing data, technology

BY Dan Berthiaume

Roseville, Calif. – Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together Nielsen competitive market data with demand-based predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.

The initial solution, which is immediately available, integrates Revionics Price Optimization and Nielsen Pricing Insights. This combined solution is designed to provide enhanced visibility into a retailer’s competitive pricing environment and Key Value Items (KVIs) at a local level. Through the alliance, Nielsen will provide Revionics with Nielsen Pricing Insights, which provides granular information to show specific price points that consumers are paying and the volume sold at those price points in the competitive marketplace.

Revionics Price Optimization integrates Nielsen Pricing Insights to weigh the importance of the individual prices along with other optimization engines and business rules. Revionics Price Optimization infused with Nielsen Pricing Insights aims to allow retailers to adapt to marketplace changes quickly and stay more competitive.

Additional solutions will be available in 2014.

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D.C. Council upholds mayor’s veto of ‘living wage’ bill

BY Dan Berthiaume

Washington, D.C. — The D.C. Council failed on Tuesday to overturn Mayor Vincent Gray’s veto of the proposed “living wage” bill. According to Washington Business Journal, only seven of the required nine district councilors voted to override Gray’s veto of the Large Retailer Accountability Act.

National Retail Federation (NRF) senior VP for government relations David French issued the following statement:

"Plain and simple, the city council’s vote to sustain the mayor’s veto of the Large Retailer Accountability Act is a victory for D.C. jobs and the D.C. community. Just as important, today marks a clear defeat for the special interest groups that sought to advance a narrow political agenda without regard to the legislation’s impact on current and future D.C. residents. No industry, and certainly no company, should be singled out by union organizers. D.C. needs retail as much as retail needs D.C.”

Yesterday, D.C. District Council members introduced several proposed bills to raise the overall minimum wage for all employers in Washington, D.C., to hourly levels ranging from $10.25 to $12.50. The current hourly minimum wage in the district is $8.25.

The living wage bill, initially adopted in July 2013, would have required retailers with a minimum of 75,000 square feet of retail space in Washington, D.C., whose parent company earned at least $1 billion in annual revenues to pay a minimum hourly wage of $12.50, not including benefits. Retailers with collective bargaining agreements would not have been covered by the bill.

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