OPERATIONS

Rue La La launches shoppable video series

BY Dan Berthiaume

Boston – Rue La La is launching a shoppable "Sunday Supper" chef video series where products used by the chefs in the videos to prepare a dish will be available for sale on the site. Celebrity chefs featured in the videos will include Sam Talbot of Top Chef: Season 2 on July 14, followed by Top Chef: Season 3 winner Hung Huynh and Food Network’s Chopped judge Amanda Freitag in future episodes. Each video will be accompanied by an online boutique featuring the kitchen and cookware used in the video, recipes and giveaways.

"The celebrity chef curated Sunday Supper series is revolutionizing the cooking and shopping experience by offering access to the tools and tips all in one place," said Michael Mosca, executive VP, living with Rue La La. "Through these boutiques, members are able to watch the chefs create the recipe from start to finish and then immediately have access to the elements needed to bring it to life, making anyone a star chef in their own kitchens.”

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FINANCE

Alliance Data to provide private label card services for Zales

BY Dan Berthiaume

Dallas – Alliance Data Systems Corporation will provide private label credit card services for the US brands of Zale’s and acquire the existing card portfolio at a future date. In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, including omni-channel and mobile services and technologies.

"Following a highly competitive process, Alliance Data was the clear choice for us as our U.S. credit card provider as we look to enhance the credit card value proposition for our loyal guests," said Matt Appel, chief administrative officer of Zale Corporation. "We selected Alliance Data for its extensive expertise in providing leading marketing-driven credit solutions, and its customizable approach to combining innovative marketing tools and digital capabilities that are designed to turn occasional shoppers into guests for life."

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OPERATIONS

CVS offers veterans special store discounts

BY Dan Berthiaume

Woonsocket, R.I. – CVS is offering holders of the Veterans Advantage VetRewards card $2 off every $10 purchase of CVS/pharmacy brand merchandise in stores. To take advantage of the offer, members are verified at VeteransAdvantage.com for access to a special downloadable coupon good every day at CVS/pharmacy. This coupon offer complements the existing 10% online-only discount for purchases made on CVS.com for Veterans Advantage members that was launched in 2012.

"This new benefit for Veterans Advantage members demonstrates our continued commitment to those who have given so much in service to our country," said George Coleman, VP merchandising, store brands, CVS/pharmacy. “We are proud and honored to support the Veterans Advantage mission of respect, recognition and rewards for veterans and military families.”

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