Rue21 and Sony Pictures Entertainment team for movie promotion
Warrendale, Pa. — Rue21 is partnering with Sony Pictures Entertainment to promote the release of "The Mortal Instruments: City of Bones.” The promotion awards a winner with two tickets to the Hollywood movie premiere; three additional winners receive movie prize packs.
In addition, Rue21 is hosting two legs of Sony Pictures’ 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. Rue21 is hosting the events at the Chicago Ridge Mall (Chicago) and Franklin Mills Mall (Philadelphia).
Movie-themed t-shirts will be sold at all Rue21 stores nationwide. "We are incredibly excited to partner with Sony Pictures Entertainment and the ‘The Mortal Instruments: City of Bones’ as a part of our Back to School campaign," said Dione O’Dell, senior marketing director, Rue21.
"Cross-promotional opportunities such as this allow us to connect with our customers and increase awareness about our Rue21 brand."
In addition to promoting the sweepstakes with in-store signage, Rue21 has released a multichannel campaign through Rue21.com, emails, and social media outlets.
"The Mortal Instruments: City of Bones" is set to hit theaters on Aug. 21.
Ferrandino & Son names sales/marketing exec
Farmingdale, N.Y. — General contractor Ferrandino & Son has hired Ryan Sklar as VP sales and marketing, effective immediately.
Sklar has served in senior sales executive positions with Nautica and Tommy Hilfiger, and spent nine years as VP operations at Capital Contractors.
Walgreens, Boston-area chains join CVS in Rolling Stone boycott
Deerfield Park, Ill. – Walgreens, as well as Boston-area grocery chain Roche Bros. and convenience chain Tedeschi Stores, have indicated they will join CVS in refusing to sell the upcoming Aug. 3 issue of Rolling Stone that features a cover photo of Boston Marathon bombing suspect Dzhokhar Tsarnaev. Walgreens made an announcement yesterday afternoon on Twitter, while the Boston Globe reported that Roche Bros. and Tedeschi would also decline to sell the controversial issue.
Walgreens apparently made the decision to not sell the issue after receiving Twitter comments from customers.
“Thank you for sharing your thoughts with us. Walgreens will not be selling this issue of Rolling Stone magazine,” stated a tweet on the official Walgreens Twitter feed, It has been retweeted at least 1,1417 times and favorited at least 708 times. CVS made its similar announcement via Facebook.