STORE SPACES

Rue21 taps PlayNetwork for customized programming

BY CSA STAFF

Redmond, Wash. — Apparel retailer Rue21 has selected PlayNetwork to produce and program in-store music and messaging for 672 Rue21 retail sites in 44 states.

The rue21 stores will be the first to feature PlayNetwork’s new MC550 media player, which which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.

“The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we’re planning to open in the coming year,” said Dione O’Dell, director of marketing at Rue21. “This ‘up-to-date’, current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience.”

Through a customized media program from PlayNetwork, driven by the user-friendly MC550 platform, Rue21 can build brand affinity through customizable or automatic dayparting and rich mixes of music, messaging and seasonal promotions.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
STORE SPACES

Starbucks up green energy, cuts water use, pilots new EMS

BY CSA STAFF

Seattle — Starbucks Coffee Co. met its 2010 goal of purchasing renewable energy equivalent to half of the electricity used in its North American company-owned stores, the company reported in its tenth annual "Global Responsibility Report." The report details Starbucks’ fiscal 2010 performance in environmental stewardship, ethical sourcing and community involvement.

Starbucks, which purchased 58% of renewable energy in 2010, has been named by the U.S. Environmental Protection Agency as the fourth-largest purchaser of renewable energy in the United States. The company is raising its sights with a new goal to make 100% of the electricity used in global company-owned stores renewable energy equivalent by 2015.

As noted in the report, Starbucks did not achieve its goal to reduce energy consumption by 25% in company-owned stores by 2010. The company has pushed out the 25% reduction goal to 2015.

Starbucks said it piloted a new energy management system in 2010 in 10 U.S. stores, which validated its potential to reduce energy consumption through remote monitoring and control of heating, ventilation and air conditioning equipment. The company will expand the pilot program in 2011 to confirm its findings across a larger portfolio of stores.

Starbucks said it made meaningful improvements in 2010 toward reaching its goals related to recycling, water conservation, and green building. It said is currently on track to reach goals such key areas as:

  • Water conservation: Reduced water consumption by 21.6% over 2008 levels, nearing its stated goal of a 25% reduction by 2015.
  • LEED-certified stores: Completed pilot phase for the U.S. Green Building Council’s LEED Volume Certification pilot program. It is the company’s goal to build all new, company-owned stores to achieve LEED certification beginning in December 2010.
  • Recyclable cup solution: Making progress to develop comprehensive recycling solutions for its paper and plastic cups by 2012 by testing recyclability of cups in a New York pilot.

To read the report, go to starbucks.com/2010report.

keyboard_arrow_downCOMMENTS

Leave a Reply

J.Watson says:
Jun-11-2013 01:15 pm

I think with the speed with which starbucks are moving they will be a giant in energy production in US. They are making a steady growth towards what is there main goal and it looks they will achieve it. Lynnwood Air Conditioning

J.Watson says:
Jun-11-2013 01:15 pm

I think with the speed with which starbucks are moving they will be a giant in energy production in US. They are making a steady growth towards what is there main goal and it looks they will achieve it. Lynnwood Air Conditioning

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
STORE SPACES

Verizon Wireless stores are going green

BY CSA STAFF

Basking Ridge, N.J. — Eighty-five Verizon Wireless Communications Stores across the country have been awarded the Environmental Protection Agency’s Energy Star certification, placing Verizon Wireless among the top third of retailers with certified buildings nationwide and the leading wireless retailer.

Additionally, 41 Verizon Wireless stores have received LEED (Leadership in Energy and Environmental Design) certification from the United States Green Building Council (USGBC).

The Energy Star energy performance rating system provides a one-to-100 point scale that helps organizations assess how efficiently their buildings use energy relative to similar buildings nationwide. Verizon Wireless Energy Star-certified are 10% more energy efficient on average than non-certified stores. In total, Verizon Wireless Energy Star certified stores save more than 2,000 metric tons of carbon dioxide annually – the equivalent to the annual emissions from 432 passenger vehicles or the emissions from 267 homes in one year.

The LEED Green Building Rating System is the nationally accepted benchmark for the design, construction and operation of high-performance green buildings. Of the 41 communications stores with LEED certification, 15 have Gold status, 25 have Silver status and one has Certified status, according the USGBC’s LEED – Commercial Interiors rating system.

The design of Verizon Wireless LEED-certified stores optimizes water and energy use, enhances indoor environmental quality and reduces waste through specifications and responsible procurement and construction practices.

In order to be energy efficient, the Verizon Wireless stores utilize Energy Star-certified equipment, including energy efficient lighting, light-emitting diode (LED) exit signs, and motion sensors to activate lighting in portions of the store that are not in constant use, such as the storage rooms and back offices.

Additional energy-saving initiatives include insulating water heaters and piping, and properly sealing the entire building structure and entry doors to prevent the loss of heated or cooled air.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...