OPERATIONS

Rug Doctor selects Buxton to assist in CRM efforts

BY Katherine Boccaccio

Fort Worth, Texas — Rug Doctor said that it has chosen customer analytics firm Buxton to assist with the company’s customer relationship management strategy.

“It is imperative that we continue to grow in the understanding of our consumers, adapt to what they truly need and communicate with them in a strategic, timely and relevant manner,” said Walter Haug, VP marketing, Rug Doctor. “We chose Buxton to help enhance our CRM approach, drive further understanding of where future opportunities exist, and help us create and track a world-class direct marketing program.”

Rug Doctor will utilize Scout, a cloud-based real estate and marketing platform developed by Buxton. Rug Doctor will use the platform to perform analyses on customer winback strategies, direct marketing campaigns and more.

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Oracle announces 300% performance gains on ATG Web Commerce

BY Staff Writer

Redwood Shores, Calif. — Oracle announced that it has taken another step toward helping companies handle peak online volumes of traffic and transactions with the news that its ATG Web Commerce platform has improved performance by 300% on Oracle Exalogic and the Oracle Exadata database machine when compared with systems similar in size and configuration.

The performance gains were achieved during multiple benchmarking tests.

Oracle’s ATG Web Commerce platform has been certified and optimized to run on Oracle Exalogic Elastic Cloud datacenter hardware and software and Oracle Exadata Database Machine, a database machine designed to provide extreme performance for data warehousing and online transaction processing (OLTP) applications.

“Our customers understand that improved performance leads to an improved customer experience, which can help drive top-line revenue,” said Ken Volpe, senior vice president, product development, Oracle. “The optimization of Oracle’s ATG Web Commerce for Oracle Exalogic and Oracle Exadata enables the extreme performance and scalability needed by today¹s leading cross-channel businesses.”

The certification and optimization of ATG Web Commerce for Oracle Exalogic provides retailers, and other consumer-centric businesses with an ideal e-commerce platform to enable the extreme scalability and performance required to support multiple channels, such as web sites, mobile applications, social commerce and in-store transactions, Oracle said.

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OPERATIONS

Canada to review Target’s Canadian plans based on cultural requirements

BY Katherine Boccaccio

Toronto — A spokesman for the Canadian Heritage Minister said Thursday that the government will conduct a review of Target’s store opening plans in the country to ensure its books, DVDs, music and other cultural products have enough Canadian content.

The review, which comes as Target is laying the groundwork to open in 2013 the first of 125 to 135 stores in former Zellers locations, falls under a “cultural heritage” provision in Canada’s foreign-takeover law.

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