MARKETING/SOCIAL MEDIA

Ryder System launching ad campaign aimed at C-suite execs

BY Marianne Wilson

Miami — Ryder System, a leader in commercial fleet management and supply chain management solutions, announced the launch of its new “That’s Ryder” brand advertising campaign. The campaign, the first of its kind for Ryder in nearly two decades, includes the debut of a new tagline for the company – Ever better.

Created by Grey Advertising, the campaign is aimed at broadening perceptions among C-suite executives about the full breadth of Ryder’s capabilities beyond longstanding product lines such as truck rental. Ryder aims to reintroduce itself for what the company is today, a business-to-business solutions provider that helps companies manage their complex fleet and supply chain functions better than they can on their own.

“Historically, a significant portion of the marketplace has been made up of ‘do-it-yourselfers’ who manage their own fleets and supply chains,” said Ryder chairman CEO, Robert Sanchez. “As the business environment has become more complex and regulated, companies are taking a closer look at outsourcing these critical functions. When they do, we want them to consider Ryder.”

The new tag line, Ever better, reinforces Ryder’s promise to customers to deliver value in a way that cuts costs, cranks up profits, and turns a transportation or logistics function into a competitive advantage. The ads intend to communicate how outsourcing with Ryder can improve fleet and supply chain performance.

“This campaign is not like anything the company has ever done before and is designed to make business leaders pause, and take a whole new look at Ryder,” said senior VP and chief marketing officer, Karen Jones. “The messaging speaks to C-level executives, who are becoming more involved in making decisions about their businesses’ fleets and supply chains, and aims to influence a whole new segment of the market to outsource these functions to Ryder.”

The advertising campaign launches July 25 and includes print advertising, television spots on the Golf Channel, and digital and social executions.

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FINANCE

MarineMax Q2 net income drops 16%

BY Dan Berthiaume

Clearwater, Fla. – MarineMax reported net income of $11.5 million in the second quarter of fiscal 2014, down 16% from $13.63 million a year earlier. A substantial increase in selling, general and administrative expenses drove the net income decrease.

Marinemax fared better in revenue, which grew approximately 22% to $214.4 million for the quarter compared with $175.8 million for the comparable quarter the prior year. Same-store sales increased approximately 22%.

William H. McGill, chairman, president and CEO of MarineMax, said the company will build on its sales success.

“It is our expectation that we should be able to build on this positive momentum into the remainder of fiscal 2014,” said McGill. “Our team and extensive brand offerings, coupled with our strong balance sheet, should position us to capture additional market share as the recovery in the industry continues. We expect that the pent-up demand will continue to build as consumer confidence increases and both new and seasoned boaters enjoy quality time on the water with friends and family.”

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News

Amazon sales surge, so does net loss

BY CSA STAFF

Second quarter sales at Amazon increased 23% to $19.3 billion thanks to growth of new and existing products, but the company reported an even bigger loss than it did the prior year.

Amazon said it lost $126 million, or 27 cents a share, during the quarter ended June 30, compared to a loss of $7 million, or two cents a share the prior year. Despite the loss, Amazon highlighted growth of its operating cash flow which increased 18% to $5.3 billion for the trailing 12 months period. Free cash flow increased to slightly more than $1 billion compared to $265 million for the prior year 12 month period.

Amazon founder and CEO Jeff Bezos typically doesn’t address the company’s financial performance and he held true to form in the second quarter with remarks focused on customers and products.

“We continue working hard on making the Amazon customer experience better and better,” Bezos said. “We’ve recently introduced Sunday delivery coverage to 25% of the U.S. population, launched European cross-border Two-Day Delivery for Prime, launched Prime Music with over one million songs, created three original kids TV series, added world-class parental controls to Fire TV with FreeTime, and launched Kindle Unlimited, an eBook subscription service.”

He also touched on a range of new services introduced under the Amazon Web Service platform and hailed the launch of the company’s new Fire smartphones which shipped recently.

“We can’t wait to get them in customers’ hands,” Bezos said.

Looking ahead, the company forecast a wide range of sales and operating loss possibilities for the third quarter. Net sales are expected to be between $19.7 billion and $21.5 billion while the company’s operating loss is forecast to range from $810 million and $410 million, compared to a $25 million operating loss in the third quarter 2013.

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