MARKETING/SOCIAL MEDIA

Safeway Appoints Chief Marketing Officer

BY CSA STAFF

Pleasanton, Calif. Safeway Inc. named Diane M. Dietz as its new executive VP and chief marketing officer. In this role, Dietz will be responsible for all of the company’s marketing, merchandising, manufacturing and distribution and she will report to Safeway chairman, president and CEO Steven A. Burd.

Prior to joining the supermarket chain, Dietz spent 19 years with Proctor & Gamble where she had full responsibility for one of that company’s largest business units.

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Survey: Businesses want to go green, but afraid of costs

BY CSA STAFF

DELRAY BEACH, Fla. According to a survey of 2,500 business professionals by Office Depot, half of all respondents are interested in making their offices “greener.”

While 50% of those surveyed said they’d like to have a greener office, more than half (55%) said they did not associate going green with saving money.

According to Yalmaz Siddiqui, director of environmental strategy for Office Depot, There is actually a range of cost scenarios that a business could face when deciding to go green, he explained. Some choices, like remanufactured cartridges, cost less; some require an upfront investment but come with long term cost savings, like compact fluorescent lights; some products entail no price difference; and some green ideas do cost more. The trick is to understand the different options and not assume that going green will always result in higher costs.

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Toys ‘R’ Us to be exclusive retailer of ‘Soul Bubbles’ Nintendo DS game

BY CSA STAFF

REDWOOD CITY, Calif. Toys “R” Us will be the exclusive retailer of Soul Bubbles, a new game for Nintendo DS created by Eidos Interactive.

“Creative and refreshing, Soul Bubbles is a unique game that DS owners won’t want to miss,” said Robert Lindsey, evp of sales and marketing for Eidos Inc. “This is a charming story combined with gameplay that pushes the capabilities of the Nintendo DS is sure to engage all puzzle gaming fans.”

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