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Safeway, Bozeman, Mont.

BY CSA STAFF

Safeway has opened the first LEED for Retail certified store in the state of Montana, in the town of Bozeman. The $12 million, 58,000-sq.-ft. store is one of approximately just 200 LEED certified grocery stores in the United States.

The original project site consisted of an abandoned car dealership. The site was redesigned with pedestrian walkways, bike-friendly spaces and enhanced landscaping. The building design reflects the community’s traditional brick detailing with vertical corrugated panels and steel canopies. MulvannyG2 Architecture, Bellevue, Wash., served as design architect and architect of record.

About 97% of the construction waste associated with the project was diverted from landfills and sent to recycling plants in the area. In fact, so much of the waste stream was diverted from landfills during construction that Safeway earned exemplary performance credit through USGBC.

In addition, about 25% of the materials used to construct the new store contained recycled content, and about 50% of the building materials came from within 500 miles of Bozeman.

Safeway has two other LEED-certified stores — one in Santa Cruz, Calif., and one in Washington, D.C. It also has nine stores registered for the process.


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Gap ‘shines’ in fall campaign

BY CSA STAFF

NEW YORK — Gap has launched its Shine On campaign, which features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap’s sixth annual casting call contest.

“Shine On exemplifies what it means to be bright by bringing together a group of exceptional children and empowering them to impact the world in a positive way,” said Seth Farbman, Gap’s global chief marketing officer. “By pairing our casting call finalists with a hand-selected group of children who are making a difference in the world, we’re capturing the optimistic spirit of what it means to be a Gap kid.”

In North America, Gap’s Shine On campaign appears in Gap stores in the United States and Canada, as well as online at Gap.com and on Gap’s social media properties. As part of the campaign, GapKids created #ShineOn Saturdays, a series of do-it-yourself online activities designed for children and parents to do together to help children cultivate their creativity and shine a light on their own talents. Activities range from crafting bedazzled pencil cases inspired by the Jewel Box Straight Sweater, to making preppy sport patches inspired by the Military Cardigan and Stretch Denim. #ShineOn Saturdays will live on Facebook, Twitter, Pinterest and Instagram. Select GapKids stores in Boston, Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco, Toronto and Washington D.C. will feature similar projects created by leading craft blogger Merrilee Liddiard of Mer Mag. To follow the series online or learn more about the in-store events, visit Gap’s Facebook page and join the conversation on Twitter with the hashtag #ShineOn.

The fall collection of back-to-school essentials is rooted in an assortment of colored jeans for girls and boys alike. For girls, Jewel Box Skinnies ($29.95 to $39.95) come in vibrant hues like coral reef, brilliant blue and electric jade and pair with matching embellished t-shirts, striped sweaters and denim jackets. For boys, Action Stretch Denim ($29.95 to $39.95), designed to move for all-day play, pairs with items like the camo field jacket, military cardigan, athletic shawl sweater and striped oxford. At babyGap, the fall denim collection includes the Littlest Legging Jean and Skinny Flare for girls and the Straight for boys.

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Unilever sells North America frozen meals business to ConAgra Foods

BY CSA STAFF

LONDON — Unilever has put its North America frozen meals business on the sales block.

The company said it has signed a definitive agreement for the sale of its portfolio — which includes multiserve frozen entrees and appetizers under the Bertolli and P.F. Chang’s brands — to ConAgra Foods for a total cash consideration of $265 million. The transaction, subject to regulatory review and expected to close in third quarter 2012, includes a license for the use of the Bertolli brand name and the transfer of Unilever’s existing license with P.F. Chang’s for use of the P.F. Chang’s Home Menu brand name. It does not, however, include Unilever’s facility in Owensboro, Ky., at which the Bertolli and P.F. Chang’s frozen meals currently are produced. Unilever will retain the Bertolli trademark and continue its existing pasta sauce business, with manufacturing operations remaining at its Kentucky facility.

Unilever’s decision to divest the frozen meals business is in line with its global strategy to exit the frozen foods business. The company previously divested its European frozen foods business.

"Bertolli and P.F. Chang’s frozen meals are two attractive businesses with a focus on quality ingredients and differentiated technology," Unilever North America president Kees Kruythoff said. "I am confident they will continue to do well under ConAgra Foods’ management."
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