Safeway, CVS team to create reusable bags for D.C.
Washington, D.C. Safeway and CVS Caremark Corp. are partnering with Washington, D.C., to provide reusable bags to the city as part of a campaign to get residents to stop using disposable plastic and paper bags, according to the Washington Business Journal.
This summer, Washington D.C. created a new 5-cent disposable bag fee aimed at keeping trash out of the city’s waterways, such as the Anacostia River. The program will begin Jan. 1, 2010.
Before the new law goes into effect, the District of Columbia Department of the Environment will distribute at least 122,000 free, reusable bags to D.C. residents.
The city is planning an advertising campaign to promote the reusable bags, which it will finance using the fees it collects. About $3.6 million in tax revenue is expected in the program’s first year.
Consumer spending index continues to rise
NEW YORK The Deloitte Consumer Spending Index rose in October for the fifth consecutive month, driven in large part by real wage growth.
The Index, comprising four components — tax burden, initial unemployment claims, real wages and real home prices — rose to 4.12%, from an upwardly revised gain of 3.56% a month ago.
“Consumers may be encouraged by improving economic conditions, but they may also need an incentive to increase their spending,” said Stacy Janiak, vice chairman and Deloitte’s Retail leader. “The intersection of the holiday season with these signs of recovery may provide that motivation. Retailers should consider improving the service offerings that appeal to consumers’ modified and judicious spending habits. These may include layaway plans, mobile commerce capabilities, exclusive limited-time offers and customer interaction via social media. Promotions that tie charitable contributions to purchases may also appeal to customers looking to bring a more meaningful element into their holiday activities.”
Gap returns to TV with twist on holidays
SAN FRANCISCO Gap returned to television on Nov. 12 with a holiday campaign featuring choreographed dancers and models singing a modern holiday tune.
“When Gap is at its best, we connect with culture and this campaign taps into the pulse of how Americans are living their lives today,” said Gap North America president Marka Hansen. “We are sending a strong message that we’re proud to offer cool, American design with products that will stand the test of time — something we believe will resonate with shoppers this holiday season.”
The campaign was created in partnership with Crispin, Porter, and Bogesky, and the television spots were directed by Michael Gracey. In addition, Gap collaborated with recording artist and producer Pharrell Williams to develop the musical backdrop for the TV spots.