OPERATIONS

Safeway names president for Vons division

BY Staff Writer

Pleasanton, Calif. — Safeway Inc. named Lori Raya as president of its Vons division.

In her most recent position as senior VP, Main Meal, Raya had responsibility for the company’s largest portfolio of center-store business units including ingredients, beverages and snacks.

"Lori’s considerable breadth of experience running major retail units, as well as large perishable and non-perishable marketing functions within the company, make her an excellent fit for the leadership role at Vons," said Safeway’s chairman, president, and CEO, Steve Burd. "That combined with her exceptional track record of success has positioned her perfectly to run one of our largest operating divisions."

Raya joined the company nearly 25 years ago as a clerk in the company’s Denver division.

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OPERATIONS

Hibbett Sports CFO to retire

BY Staff Writer

Birmingham, Ala. — Hibbett Sports announced that Gary A. Smith, senior VP and CFO is retiring effective June 1, 2012. The company has started a search for his replacement.

Smith joined Hibbett in April 2001 as VP and CFO when the company had 282 stores in 19 states, predominantly in the Southeast. Today, Hibbett has over 800 stores in 26 states.

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News

JoS. A. Bank and Experian receive Database Excellence Award

BY Staff Writer

New York City — Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

Experian’s multichannel Customer Intelligence Platform, rich data resources, and deep analytics/insights are intended to enable JoS. A. Bank to identify opportunities for improving efficiency of its mailings, increasing return on campaign efforts and building customer loyalty. A variety of data sources can be leveraged within a multichannel segmentation approach to develop six distinct, actionable customer personas that can be rolled out across multiple channels. The wealth of integrated data will be tapped to develop predictive models in the hope of dramatically outperforming legacy targeting.

"Recognizing campaign responses is truly important to understanding and connecting with your customer," said John Lewis, director of database marketing at JoS. A. Bank Clothiers. "Our relationship with Experian Marketing Services will help us gain this understanding and really capitalize on the value it brings. We’re excited to continually explore emerging opportunities."

The bronze-level award in the Marketing Strategies category was presented at the NCDM 2011 Conference for Engaging Customers Using Data and Technology in Las Vegas.

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