Safeway promotes CFO to president
Pleasanton, Calif. — Safeway announced Monday that it has promoted its executive VP and CFO Robert Edwards to the position of president.
Edwards has held his current role since 2004. He will have overall responsibility for the company’s retail operations, marketing, merchandising, corporate brands, manufacturing, distribution and finance functions, and will continue as CFO until a successor is named to the position.
In other company executive news, Safeway said that executive VP Larree Renda will add real estate and information technology to her roles, as well as managing human resources and labor relations, strategic initiatives, corporate social responsibility, government relations, public affairs and Safeway Health.
Container Store to implement Alliance database marketing
Dallas — The Container Store said Tuesday it has enlisted Epsilon, a subsidiary of marketing solution-provider Alliance Data Systems Corp., for comprehensive data and database marketing services.
The services are designed to fuel marketing efforts to acquire and retain customers and increase sales.
Under the terms of the new multiyear agreement, Epsilon will host and manage The Container Store’s marketing database supporting the company’s communications with its customers through permission-based email, direct mail and social media channels. In addition, Epsilon will provide strategic consulting and advanced analytics to create customer segmentation models based on specific criteria and behaviors to better identify and target customers with useful information and offers.
“As we continue to expand, it’s increasingly important to nurture our existing customer relationships, develop new loyal customers and improve the quality of these interactions,” said Lucy Witte, VP direct marketing and media, The Container Store. “Partnering with Epsilon will help us create more valuable relationships, target customers and prospects effectively and drive repeat visits and purchases. These initiatives will also enable us to speak to our customers in the way that they want to be spoken to.”
Sephora makes over website, integrates Pinterest, and adds iOS devices chainwide
San Francisco — Sephora on Monday unveiled its social and mobile makeover, which includes a new personalized web experience, new mobile website, iPhone app and iOS devices in over 100 stores.
The chain also announced that, in a test, 20 stores in the United States have been outfitted with iPads to give customers another way to navigate Sephora’s product offerings and interact with a menu of services offered at the Beauty Studio. Sephora is also distributing an iPod Touch to allow sales associates to help clients find and research products through the Sephora app, and allow for faster, mobile checkout.
In addition, Sephora has become one of the first retail brands to fully integrate with Pinterest, adding “Pin It” buttons to every product and brand page.
“With the social, digital, mobile and website updates, we’re giving our clients the most customizable experience in the beauty industry, and connecting clients with our experts in the ways that are most relevant to them,” said Julie Bornstein, senior VP Sephora Direct.
As part of its web makeover, each product on Sephora.com has been tagged and is now indexed with 25 different characteristics – from relevant data like target age group, to specific ingredients, formulations, fragrance, price and more. The makeover also includes 80,000 additional images, product quick-views, more color views and time-saving checkout.
From Sephora.com clients can also check in-store availability for any of Sephora’s over 300 stores, create favorite product lists, learn the latest trends, get personalized advice, watch tutorials from Sephora’s editors, and interact with experts instantly.
The Pinterest “Pin It” button is on every product page, letting users pin any of the 14,000 products from Sephora.com. Fans can also check out Sephora inspiration boards, highlighting current looks and new products.
Sephora’s new feed on Instagram will give followers a behind-the-scenes look at the company and its staff, and what trends and products are driving buzz in the beauty world.
“Some retailers are afraid to allow devices in their stores, but we embrace it,” said Bridget Dolan, VP Interactive Media, Sephora. “We’re bridging the online and offline world, and making it as easy as possible to find the products you want, in a way that’s cool, familiar, and helpful.”