OPERATIONS

Saks launches new creative campaign

BY Staff Writer

New York — Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Officially starting tomorrow, June 18, the campaign will feature “Look What’s New” store outposts featuring emerging designers, “Making of a Look” beauty tutorials in stores, “Look Closer” features focused on craftsmanship, and a forward-looking trends. A catalog also called “Making of a Look” will offer advice from leading designers that will also appear in store displays and online communications. Updated packaging will launch in August and the campaign is expected to last into next year.

“Saks is not just a place to buy things, it’s the ideal place to look for what’s new and what’s trending,” said Terron Schaefer, executive VP of Saks Firth Avenue. “We seek to earn and build our customers’ confidence by focusing on the personal experience of discovery.”

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Domino’s launches Pinterest program

BY Dan Berthiaume

Ann Arbor, Mich. — Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page. In addition to selling products, the Pinterest page will also provide updates on art projects and information on the artists. A separate dedicated e-commerce page will also bring visitors directly to the Domino’s Pinterest page.

"In addition to supporting a select group of very talented artists, we are truly giving our fans and customers the chance to own a piece of Domino’s history," said Russell Weiner, Domino’s Pizza chief marketing officer.

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Old Man Winter chills Toys’R’Us Q1 sales

BY CSA STAFF

WAYNE, N.J. — Lingering cold weather and soft sales in its electronics and entertainment categories caused Toys”R”Us’ net and comparable store sales for first quarter ended May 4 to dip.

The company reported net sales of $2.4 billion, a decrease of nearly 8% from $2.6 billion for the quarter a year ago. The decline in net sales for the quarter was primarily attributable to a decrease in comparable store net sales, as well as a foreign currency translation impact of $67 million.

Comparable store net sales were down 8.4% in the domestic segment and 6% in the international segment. The overall decrease in comparable store net sales resulted primarily from decreases in the company’s juvenile, seasonal and entertainment (which includes electronics, video game hardware and software) categories.

“Similar to other retailers, our soft sales in the first quarter were partially impacted by the ongoing challenges of the global economic environment and the prolonged cool weather conditions around the world,” said interim CEO Antonio Urcelay. “Additionally, the continued weakness in the electronics and entertainment category negatively affected revenues.”

The company plans enhance its omnichannel capabilities to maximize sales through all channels, and expand its global reach, including throughout China and Southeast Asia, to deepen its assortment of differentiated products.

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