OPERATIONS

Saks launches new creative campaign

BY Staff Writer

New York — Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Officially starting tomorrow, June 18, the campaign will feature “Look What’s New” store outposts featuring emerging designers, “Making of a Look” beauty tutorials in stores, “Look Closer” features focused on craftsmanship, and a forward-looking trends. A catalog also called “Making of a Look” will offer advice from leading designers that will also appear in store displays and online communications. Updated packaging will launch in August and the campaign is expected to last into next year.

“Saks is not just a place to buy things, it’s the ideal place to look for what’s new and what’s trending,” said Terron Schaefer, executive VP of Saks Firth Avenue. “We seek to earn and build our customers’ confidence by focusing on the personal experience of discovery.”

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OPERATIONS

Kohl’s to open customer service ops center in Dallas

BY Marianne Wilson

Menomonee Falls, Wis. — Kohl’s Department Stores has announced plans to open a new customer service operations center in Dallas.

Expected to open in late spring 2014, the two-building, three-story, 240,000-sq.-ft. facility will support the continued growth of the company’s Kohl’s Charge program, as well as its online business, which reached $1.4 billion in sales last year following three consecutive years of more than 40% annual growth.

“The addition of our new facility and associates will continue to ensure Kohl’s delivers a seamless, positive shopping experience for our customers,” said Kevin Mansell, Kohl’s chairman, president and CEO. “We are pleased to expand our presence in Texas and in the Dallas area, which offers a positive environment for business and a robust workforce.”

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David’s Bridal in partnership with designer Zac Posen

BY Marianne Wilson

New York — David’s Bridal has entered into a partnership with American designer Zac Posen to launch ‘Truly Zac Posen’, a collection of bridal and other special occasion dresses. The collection will debut in February 2014 in select David’s Bridal stores and online.

“This new partnership with Zac Posen will continue to strengthen our brand’s position as a fashion and trend authority in the bridal and special occasion space” said David’s Bridal executive VP and chief marketing officer Brian Beitler. “His stellar reputation in the fashion industry and innate design talent and aesthetic perfectly compliment David’s Bridal’s current selection.

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